The Account Manager is responsible for supporting their Brand in for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused;
They are accountable for achieving this by;
· reflecting a credible and professional Brand image to all internal and external consumers at all times
· maximising sales through selling, providing excellent service and retail standards
· contributing to efficiencies through adhering to store/Brand//Company Procedures and guidelines
· Understand daily/weekly targets
· Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
· Keep up to date with competitor activities and missed opportunities
· Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
· Deliver the Brand Strategy, ensuring the delivery of an effective local plan
· Plan and implement local marketing & events initiatives, aligned to Retailer activity.
· Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mind-set and a surprise and delight culture
· Be an Ambassador for the Brand - lead the way to ensure Brand values are represented and bought to life.
· Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate
· Use digital tools to ensure knowledge is kept up to date
· Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
· Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs.
Operations
· Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
· Review retail standards on a daily basis ensuring they are maintained to the required standard
· Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes
· Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk
· Ensure all information requests are fulfilled accurately, within deadlines set
· Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
· Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to
· Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
· Manage daily replenishment, taking appropriate action where necessary
· Maximise sales performance by utilising all commercial reports before making commercial decisions
· Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
· Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control
· Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines
· Identify trends and make suggestions to enhance product performance.
· Experience in a fast-paced retail and/or consumer facing environment
· Ability to drive self-development
· Commercial understanding and awareness of industry