The Sr. Director, Field Enablement will provide strategic leadership and direction in the areas of Field Deployment, Sales Force Incentive, Sales Force Effectiveness, Metrics and Measurement, CRM, Field Reporting, and Non-Sales Field Enablement. This role is critical in driving the effectiveness and efficiency of the field teams, ensuring alignment with business objectives, and enhancing overall performance within the Oncology Business Unit.
Accountabilities
The role will be responsible for building and scaling a comprehensive Field Enablement approach designed to enhance field productivity, improve customer engagement, and drive the achievement of commercial business results. In this role, the Sr. Director, Field Enablement will work closely with the brand, sales and above-brands leadership to develop, implement and monitor operational plans, including sales incentives, field force sizing, territory planning, structure and alignment as well as call planning and field deployment.
The role reports to the VP Oncology Business Excellence and is a member of the US Commercial Oncology Business Excellence Leadership Team. The role will manage a team of direct reports, have budget management accountability for the team/function, and in addition will be accountable for leadership/direction of cross-functional project teams. The role is based at our Gaithersburg, MD campus.
What you'll do:
1. Lead design and execution of comprehensive field enablement strategy in driving the effectiveness and efficiency of the field teams, ensuring alignment with business objectives, and enhancing overall performance and engagement across US Oncology field teams.
2. Partner with cross-functional teams, including Franchise sales and marketing, Digital, Insights and Analytics, Medical Affairs, and IT to align field enablement strategies and execution with business goals and consistent messaging.
3. Introduce and implement AI-driven methodologies, such as dynamic targeting and personalize content delivery, to improve field team efficiency, customer and patient engagement.
4. Identify gaps in field execution and develop targeted initiatives to drive continuous improvement in performance, productivity and impact.
5. Ensure strategic field operations, such as incentive compensation, goals, account segmentation and targeting are aligned and designed to deliver business results.
6. Build and extend relationships with relevant global functions and third parties to foster capability enhancements and to optimize business operations activities.
7. Ensure the effective use of field tools and systems, including CRM tools and workflows to ensure seamless adoption, improve data quality, and enable actionable insights for field teams.
8. Deliver high-quality plans and insights that instill trust and build rapport with our executive level in the Field and Franchise Marketing.
9. Develop, implement, and maintain robust field performance dashboards, analytics, and insights to monitor key performance indicators and recommend strategic improvements.
10. Pro-actively create and promote cross-boundary/SET collaboration with the aim of achieving enhanced business results and organizational growth (including acumen, capability, experience, exposure, innovation).
11. Seek and apply feedback from business users to further enhance capabilities and correct any issues/perception with business (multiple levels) with the goal being to improve business capability and outcomes.
12. Stay at the forefront of industry trends and integrate innovative enablement tools and methods to enhance field performance in the competitive oncology landscape.
13. Develop and manage a high-performing team, fostering an inclusive and collaborative environment, placing a focus on their role and personal development, and engagement.
Essential Skills/Experience
1. Bachelor’s degree
2. 12+ years’ experience, preferably in the pharmaceutical and life sciences industry, with in-depth experience in sales force effectiveness, field deployment and operations, sales force incentive design, sales enablement tools and systems, measurement, reporting and metrics, and non-sales field team enablement.
3. 5+ years of experience leading and managing one or more of the capability areas highlighted above
4. Oncology and/or Specialty Care business acumen
5. Highly accountable with the ability to lead and motivate (cross-functional) teams and successfully integrate objectives with executive leadership
6. Self-motivated with proven experience in execution – ability to bring strategy and analysis to a tactical level and get projects from start to completion
7. Demonstrated ability to lead and influence with and without authority
8. Highly organized and able to work independently on multiple tasks in a fast-paced environment.
9. Excellent oral and written communication, interpersonal, analytical, and computer skills.
10. Ability to deliver high quality results while working on multiple projects at the same time
Desirable Skills/Experience
1. MBA and/or advanced Degree in life-sciences, business, technical fields
2. Understanding of the distribution channels, health delivery systems and product flow for oncology therapeutic areas
3. Advanced US data source knowledge: Specialty Pharmacy, Specialty Distributor, DDD, Claims, Syndicated sales, EMR, and other aggregated data
The annual base pay for this position ranges from $199,608 to $299,412. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
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