SailGP is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between 12 national teams at iconic stadium-style destinations worldwide. Top athletes fly in identical high-tech F50 catamarans racing faster than the wind, at speeds approaching 100kph competing for the sport's top prize money, with over US$12 million at stake over the season. Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties. Heading into its fifth season, SailGP provides a year-round calendar of 14 annual events. SailGP is a global organisation with defined values that shape the culture of its team: deliver quality, break boundaries, make an impact, stand together and strike a balance. Role Summary As a Creative Brand Strategist at SailGP, you will play a crucial role in shaping and executing our brand strategy. You will work closely with cross-functional teams to develop compelling narratives, enhance brand positioning, and drive fan engagement across various platforms. Your expertise in brand development and creative copywriting will be essential in communicating the SailGP story to our audiences. Essential Responsibilities: Develop and implement brand strategies that align with SailGP’s mission and vision. Work closely with the MarComms, Commercial, Social and Content teams to create and manage brand messaging, ensuring consistency and awareness growth across all platforms and touchpoints. Including social, digital, print and live events. Craft engaging copy for various formats, including but not limited to digital content, promotional materials, campaign assets, social media and onsite event messaging. Collaborate with cross-functional teams to create compelling brand narratives and copy, visual assets, and marketing campaigns that resonate with target audiences across global markets. Collaborate with partner agencies, our internal design & brand team, and content creators to produce high-quality materials. Translate stakeholder requests and project requirements into comprehensive design briefs with compelling, effective brand storytelling at the core. Conduct market research and analyse brand health performance to identify opportunities for growth and improvement. Collaborate with internal and external teams to drive first party data sign ups to our fan loyalty program, SailGP. Create innovative brand activations and creative opportunities to engage new and existing fans. Build and maintain relationships with key stakeholders, including teams, sponsors, and partners. Monitor industry trends and competitor activities to keep the brand relevant and competitive. Support the development of brand guidelines and ensure adherence across all internal and external communications. Skills and Experience Significant experience in brand management, marketing, strategic copywriting or a related role, preferably within the sports or entertainment industry. Proven track record of developing and executing successful brand strategies and campaigns. Strong creative vision with the ability to translate ideas into impactful marketing materials with effective messaging. Exceptional creative copywriting skills with a strong portfolio showcasing your work. Strong analytical skills with the ability to interpret market data and consumer insights. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. Location London HQ - a minimum of 3 days per week in the London Office