Job Description
Impax Recruitment is seeking a Marketing Specialist to establish and execute our marketing strategy within the fast-evolving fields of Blockchain, AI, Web3, and Crypto recruitment. As our first dedicated marketing hire, you’ll play a pivotal role in building our brand and engaging with our community. This role is ideal for a proactive self-starter looking to shape our presence in emerging tech markets, with the potential to grow into a leadership position as the team expands.
Key Responsibilities:
Social Media & Community Management
* Develop and execute strategies across LinkedIn, X, Discord, and Telegram to engage clients and candidates.
* Manage social media and community channels, building brand awareness and growing our online presence.
Content Creation & Brand Positioning
* Produce engaging content tailored to Blockchain, AI, Web3, and Crypto sectors, including blog posts, social media updates, and newsletters.
* Oversee a content calendar to maintain consistent and relevant messaging.
Digital Advertising & Campaigns
* Plan and run digital advertising campaigns, monitor performance, and adjust for optimum results.
Website Management & SEO
* Manage website content updates and implement SEO best practices to enhance visibility and drive traffic.
Analytics & Reporting
* Track and report on key metrics, analysing results to suggest improvements and maximise campaign effectiveness.
Market Research
* Stay updated on industry trends and competitor activities to help refine our market positioning.
Key Skills and Qualifications
* 1-3 years of experience in marketing, ideally within tech/recruitment or strong knowledge of emerging tech.
* Strong social media and community management skills.
* Proficiency in content creation and digital advertising.
* Knowledge of SEO and web analytics.
* Excellent written and verbal communication skills with a proactive, hands-on approach.
Personal Qualities
* Highly organised with strong attention to detail.
* Passionate about emerging technologies.
* Ambitious, with the potential to grow into a leadership role as Impax Recruitment scales.