The Trade Desks’ Business Development team specializes in finding, building, and growing strategic partnerships with the most innovative advertisers and agencies across Australia.
Our role is to identify, form, and strengthen relationships through building trust with client partners across a range of different roles and seniority; from CEOs and Heads of Digital to investment and activation executives. We’re immensely proud of our independence and objectivity in the programmatic ecosystem and our role as consultants and advisors for access to, and success in, the entirety of the premium open internet. We actively listen, meet clients where they are on their digital journey, and add value by solving complex problems with simplified solutions. Here at The Trade Desk, we're in search of Business Development Associate Directors who are master relationship builders, strategic consultants, and creative problem solvers to join our growing team.
What you’ll do :
* Acquire, build, and cultivate relationships with senior leaders at independent advertising agencies.
* Work collaboratively with teams spanning commercial, legal, account management, trading, data and inventory partnerships, and TAM to cultivate and grow accounts.
* Communicate the value of The Trade Desk media buying platform by presenting our core value proposition and tailoring the content to suit the needs of each audience.
* Establish strategic frameworks to help encourage testing of innovative product releases based on client needs with senior leadership, product, & engineering.
* Take the lead in responding to RFPs or new agency opportunities, including qualification & win strategy.
* Prospect and negotiate net new MSAs (partnership contracts) and JBPs (Joint Business Plans) with agency partners.
* Coordinate with global counterparts to discover learnings and avoid pitfalls encountered on similar pieces of business.
* Work closely with product, marketing, and revenue teams to constantly optimize efforts relating to company-wide goals.
* Identify and close strategic up-selling opportunities by understanding core client business needs and translating the value TTD offers.
* Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
* Accurately manage and communicate monthly forecasts and pipeline.
* Contribute to The Trade Desk culture by bringing your full self.
Who you are :
* 8 -10+ years of experience in digital advertising sales, managing senior relationships, ideally within a programmatic environment.
* Experience with creating annual business plans and conducting business reviews.
* Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, DMP, or other online advertising company.
* An excellent collaborator who can work with individuals in varying teams with differing priorities and coordinate everyone to a singular beneficial goal.
* Programmatic platform sales experience highly preferred.
* Strong communication skills with the ability to speak with C-level clients.
* Ability to deconstruct complex topics and translate them to audiences in a way that’s digestible.
* Existing relationships with decision-makers at advertising agencies.
* Strong quantitative skills and negotiation ability.
* A passion and curiosity for the programmatic space and a desire to constantly build on industry knowledge.
* A consistent strive for excellence.
* High EQ, with a good sense of humour.
* Proven track record of exceeding revenue expectations.
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