Digital marketing manager

Job Description

Digital Marketing Manager



The Role


As the Digital Marketing Manager you will take full ownership of all digital and e-commerce activities, managing and growing a Digital Marketing and E-Commerce team across all our target markets and through all digital channels. You will be responsible for building and implementing a broad, strategic digital vision for both divisions of the business.


This role is an opportunity to play a key role in the digital transformation and become a crucial part of the business going forward. You will be leading and managing the marketing team, while working closely with the Marketing Manager who will lead traditional marketing communications and trade marketing activities.


Responsibilities:


1. Marketing strategy and execution


* Agree and execute the digital marketing vision for the business, developing a digital marketing and e-commerce strategy, and leading on its implementation.
* Implementation, management, and analysis of Google/Bing search, Ads, PPC, SEO, Keywords etc. for agreed product ranges and maximising natural search.
* Develop and take ownership of the brand and its values.
* Work in conjunction with the Head of Amazon (E-Commerce) across our target markets.