Role: Digital Marketing Executive – Ossett
Hours: Monday to Friday 08:30am-17:15pm
* Advanced pension contribution
* 25 days holidays + BH (increasing to 30 days with 5 years service)
* End of year bonus
* Onsite parking
* Subsidised work events
Position Overview:
Elevation Recruitment are excited to be exclusively recruiting for a comprehensive service provider.
The Digital Marketing Executive is for a worldwide group of companies operating in the distribution of products, as well as providing the services of a marketing agency for external clients.
This role is responsible for the day-to-day support of the Group Marketing Manager, providing group support to various sister companies. It requires strong organisational skills, some database and analytical skills, project management, and communication skills along with a positive, proactive attitude to promote good teamwork.
This role reports directly to the Group Marketing Manager and will require some travel to breakfast meetings, workshops, and exhibitions.
In addition to these functions, employees are required to carry out other duties as may reasonably be required.
The Company reserves the right to make changes to the job title/job description and duties to be undertaken by the job holder from time to time.
Responsibilities:
* SEO and SEM: Optimise website content for search engines to improve organic search rankings. Assist with pay-per-click (PPC) advertising campaigns. Review competitor activities including their websites and social media.
* Content Creation: Develop engaging content for various digital platforms under the Group, including websites, blogs, social media, and email campaigns.
* Manage the podcasting by organising the subjects, recording with people in the industry, and editing the Podcasts. Develop and manage the PCN video broadcasting, coordinating the filming, interviews, and launch dates.
* Social Media Management: Manage and enhance our social media presence across platforms like Facebook, Twitter, Instagram, and LinkedIn. Create and schedule posts, engage with followers, and create monthly reports. Increase social media engagement and followers, keeping ahead of competitors. Support the sister companies with digital marketing campaigns.
* Email Marketing: Manage the email campaigns, including offer emails, newsletters, and detailed reports, working closely with the sales manager and commercial manager. Manage and keep track of databases.
* Analytics and Reporting: Produce weekly reports for PPC, Magento, and monitor website traffic and marketing campaigns using tools like Google Analytics and SEMRush. Provide insights and recommendations for improvement.
* Collaboration: Work closely with the Marketing Manager, Web and Design teams, and write creative briefs for the studio. Collaborate with other departments, including sales and commercial, to align marketing strategies and ensure consistent messaging.
* Trend Analysis: Undertake market research, stay updated on digital marketing trends and best practices, implementing new strategies to improve performance.
* Events: Attend breakfast meetings and workshops, divided between both executives. Assist the Marketing Manager in organising, coordinating, and attending exhibitions.
Qualifications and Skills:
* Positive attitude towards the team and your role
* Strong podcasting and video producing skills
* Strong proof-reading skills and accountability
* Strong social media knowledge, SEO, and Google Analytics
* Very proactive
* Excellent teamwork skills
* Interest in developing within a Marketing team
* Organisational skills
* Flexible – able to work on various projects at the same time, often to tight deadlines
* Able to work under pressure
* Good understanding of social media platforms
* Ability to travel with overnight stays
Additional Information:
* Travelling required for exhibitions, conferences, and workshops; therefore, a driving licence is ideal.
* Hours of work (38.75 hours per week) but can be extensive due to the nature of the role.
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