Marlborough office hybrid working
Sarah Raven is a gardening and lifestyle online retailer. Founded 30 years ago by Sarah Raven, Founder and Creative Director, we're on a mission to inspire and guide everyone to discover their passion for gardening. Our commitment to trailing and testing everything we sell means that customers can trust us to curate the very best plants, gardening kit, and homeware. As a B Corp certified business, we believe in supporting each other and caring for the wider environment, ensuring that everything we do is both beautiful and sustainable.
ROLE OVERVIEW
We are looking for a creative and strategic Social & Content Executive Horticulture to join our Digital Marketing team. In this role, you will be responsible for creating engaging, on-brand gardening & lifestyle content that drives growth across our social platforms and website. Reporting to the Head of Brand, you will be working with the Creative team to ensure that all our content experiences delight, inform and persuade customers that Sarah Raven is a brand thats rig ht for them .
KEY RESPONSIBILITIES
Content production - Create and produce high-quality, engaging, and shareable garden focussed content social channels and web
Storytelling & ideation Produce ideas for digital content that are aligned to the content marketing calendar. Youll match seasonal product, gardening advice and brand USPs to the customer mindset .
Content calendar planning Maintain and own the content and campaign marketing calendar, working closely with Head of Brand
Copy writing - Provide compelling copy for social and web channels
Be a voice of the brand comment and engage with customers and audiences on social channels
Collaboration work closely with graphic designers to produce engaging content thats on brand and suitable for social platforms ; and with buying to find the best product and great stories
Shoot production - Organise, coordinate and produce social content shoots for
Be o n set - Attend and manage on-set shoot production on photo & video shoots when required
Make use of data and insights Learn from content performance, analyse key metrics, listen to customer feedback and optimize content strategies based on insights
Spotting trends stay up to date with digital and social media trends across gardening and relevant adjacent lifestyle categories to ensure our our gardening content remains fresh, relevant, and innovative
Horti and brand champion Ensure our horti messaging is on brand and accurate, youll work closely with our garden and horti buying teams.
KEY SKILLS AND EXPERIENCE
G ardening knowledge proven experience that you know a lot about gardening, and feel confident talking about garden jobs and plants. RHS qualification (or equivalent) is ideal, but not essential
Experienced c ontent creator proven experience of creating digital content (copy, visual and video formats)
Content campaign planning you will know how generate ideas for campaigns, and organise them into a structured campaign or BAU cont ent calendar
Digital content measurement - youll know the metrics to follow and how to apply the insights
Brilliant storytelling skills ability to think imaginatively and practically to create compelling content that attracts attention.
C reative team player you know the importance of a brief and ready to share and receive feedback
Social + digital first - Stro ng understanding of social media platforms, best practices, and emerging trends.
Highly organized can manage various timelines and knows how to manage competing priorities
Ambitious and creative always looking for new ways of doing things to improve efficiency and quality of production processes and content output
An advocate for gardening and nature
WHY JOIN US?
Be part of a dynamic and creative team that values collaboration and innovation.
Opportunity to make a tangible impact on brand growth through high-quality content.
If you have a passion for storytelling, digital content, and driving engagement through innovative content strategiesalong with a love for plants and gardening wed love to hear from you!
KEY PERKS
Training support
Birthday leave
Staff discount on the Sarah Raven website
Discounted shopping
Private Medical Insurance
Volunteer Day
Enhanced holiday
Salary dependent on experience
We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
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