Job Description
Job Title: E-Commerce Data Analyst
Location: Manchester City centre (3 days a week onsite)
Salary: £35,000
The client is a global beauty brand in the beauty / fashion sector who sell their products to over 100 countries worldwide through both online and offline sales channels. With over 2 million customers online made up of beauty technicians, MUA’s and at home consumers, their products can also be purchased in reputable retailers such as Superdrug and ASOS.
JOB OVERVIEW:
The E-Commerce Data Analyst will be responsible for growing our online market share and driving revenue growth across our D2C e-commerce site, with a specific focus on our professional customer base. Working closely with finance and marketing, they will devise strategies to support new customer acquisition whilst nurturing our existing customer base to improve retention.
OBJECTIVES OF THIS ROLE
1. Analyse current business performance to understand the CPA of a beauty professional, their lifetime value and how many of those who complete our training courses become long term customers.
2. Review the commercial data behind existing retention schemes and evaluate how we can improve brand loyalty
3. Look at monthly data to understand shopping habits and behaviour of our professional consumers ...