Join to apply for the Marketing Effectiveness Lead role at Votre Sommelier
Reports to: Director Media & Consumer Marketing (M&CM)
About the Role: The Marketing Effectiveness Lead will be responsible for building and implementing a robust, data-driven marketing measurement framework. This role will be instrumental in driving data-driven decision-making, optimizing marketing performance, and maximizing ROI.
Key Responsibilities
1. Measurement Framework:
Develop and implement a comprehensive marketing measurement framework, including KPIs, metrics, and attribution models. Oversee the implementation of advanced analytics tools and techniques to measure marketing performance. Establish a robust data governance framework to ensure data quality and accessibility.
2. Data Analysis And Insights:
Analyse marketing performance data to identify trends, opportunities, and areas for improvement. Develop insightful reports and dashboards to track key metrics and monitor campaign performance.
3. Testing and Experimentation:
Co-Design A/B testing roadmaps to optimize marketing campaigns. Analyse test results to identify winning strategies and make data-driven decisions.
4. Cross-Functional Collaboration:
Work closely with marketing and finance teams to provide actionable insights that answer business objectives. Collaborate with external partners and vendors to leverage their expertise and technology.
5. Team Leadership:
Mentor and guide the marketing team on data-driven decision making and best practices. Foster a data-driven culture within the organization.
Minimum Requirements:
1. Experience in a senior Data Science, Data Strategy or Technology Solutions role and leading projects.
2. Strong analytical skills, deep understanding of marketing metrics and analytics.
3. Proven experience in data strategy & measurement framework capabilities.
4. Strong understanding of hypothesis testing and measurement methodologies such as frequentist and Bayesian approaches.
5. Experience with marketing attribution models (e.g., multi-touch attribution, GEO testing & MMM).
6. Experience with advanced analytics tools and techniques, such as Google Analytics, Adobe Analytics, and SQL.
7. Proficiency in data visualization tools (e.g., Looker, Tableau, Power BI).
8. Excellent communication and presentation skills: ability to command a room and captivate through data-led storytelling.
9. Ability to work effectively with cross-functional teams.
Benefits
* Employee discount (hello ASOS discount!)
* ASOS Develops (personal development opportunities across the business)
* Employee sample sales
* Access to a huge range of LinkedIn learning materials
* 25 days paid annual leave + an extra celebration day for a special moment
* Discretionary bonus scheme
* Private medical care scheme
* Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.
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