Job Summary
Reporting to the Commercial Director, you will be responsible for product planning, delivery, and market research throughout the product's lifecycle.
You will develop a vision and roadmap for the products, aligned to business goals and market requirements based on input from internal stakeholders, customers, market research, trade association attendance (legislative & standards), and your own industry insight.
Having identified product development or improvement projects, you will work closely with Development/Engineering, Marketing, and Sales to deliver products to market that align with this vision, meeting market needs and delivering to a consistently high-quality standard.
This position is full-time office-based, working Monday to Friday 8:30 am to 5 pm in Aylesford.
Duties
1. You will develop a forecast for the product based on input from marketing, sales, market analysis, and your own experience, and manage its delivery.
2. Define the product strategy and roadmap.
3. Manage the product throughout its lifecycle from concept to end-of-life.
4. Be the recognised expert in the business on the product, the market, relevant technology, and the competition.
5. Write the business case for new product investments and gain internal approval.
6. Write Market Requirements documents for product requirements, including costs and selling prices, accounting for varying price strategies based on route to market.
7. Working with the marketing manager, propose a product marketing plan and budget and then deliver against it.
8. Develop core positioning and messaging for the products, coordinating with the marketing manager to provide data on product positioning, competitor analysis, and market trends to guide the campaigns.
9. Perform product demos to customers and develop internal training for staff development and technical/sales training & support relationship building with key clients.
10. Monitor, report, and make proposals to improve product performance.
11. Identify and support sales channels.
12. Develop route to market strategies with key stakeholders to support targeted product growth strategies.
13. Promote the product to sales teams through sales training sessions, webinars, newsletters, and other mechanisms.
14. Develop and deliver training to technical sales support and the sales team.
15. Co-ordinate with development and marketing on projects to deliver to plan.
16. Collate feedback from sales and customers and feedback into product roadmaps.
17. Represent the voice of the customer in senior-level meetings.
18. Using business intelligence and market conditions, deliver a regular (e.g., monthly) volume, revenue, and profit forecasts.
Knowledge, Experience, and Qualifications
1. Educated to degree standard or similar in engineering or equivalent.
2. 3+ years relevant product management experience from within a transferable role, preferably within the HVAC industry.
3. Demonstrable understanding of product engineering and management principles.
4. Experience in marketing data analytics and tools.
5. Proven negotiation and networking skills.
6. Excellent interpersonal skills – able to represent the Company at all levels.
7. Must possess good analytical and problem-solving skills with a methodical approach to achieving results.
8. High attention to detail with excellent organisational and record-keeping skills.
9. Excellent verbal and written communication skills, with the ability to convey technical information to a range of audiences.
10. Very proficient in Microsoft Office packages.
11. Proven ability to work competently both on own initiative and as part of a team.
Only suitable candidates will be directly contacted about this position, and we will not store or process the data of candidates in any way unless consent has been obtained. #J-18808-Ljbffr