Marketing Executive - Brand & Activation
Job Title: Marketing Executive – Brand & Activation
Department: Marketing & Commercial
Reports to: Brand & Marketing Manager
Location: Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU
About Us: The London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.
Role Purpose: The role of the Marketing Executive – Brand & Activation is to work closely with the Brand & Marketing Manager and Community & Fan Engagement Manager focused on delivering innovative and entertaining matchdays, and engaging non-matchday brand and community activations.
The ideal candidate will be a self-starter with ambitions to create innovative and effective matchday and non-matchday brand and community activations that continue to evolve and drive results.
This is a new position within the business, so the responsibilities are not set in stone. We need someone who can jump in, get things done and work with the senior leadership team to shape the future of the club.
Main Duties/ Responsibilities:
1. Matchday:
o Work closely with the Brand & Marketing Manager to create an innovative and entertaining matchday experience that delivers high customer satisfaction and drives retention.
o Deploy brand marketing campaigns and pre- and post-match communications across all channels (including but not limited to paid channels, email marketing, website, print, matchday).
o Work with agents and third parties where relevant (design, creative, media, social media).
o Support with the measurement and optimisation of campaigns and messages throughout the season. Track outcomes and understand effectiveness to drive continued improvement of our campaigns and channels.
o Develop and deliver robust email marketing communications with our fanbase, ensuring outstanding communication pre- and post-games and that processes are set up to build a strong ticketing database.
o Work with the Brand & Marketing Manager to oversee Personal Appearances to drive awareness of the Club locally and nationally.
o Engage with players and encourage participation in marketing, branding, and community activities.
o Ensure all marketing spend is tracked and approved in line with department policy.
2. Matchday Experience:
o Support in the overall implementation of our matchday experience for fans - proactively bring suggestions to improve our experience to senior stakeholders.
o Oversee our Family Fanzone at home matches, be the point of contact for 3rd party providers and oversee the overall experience in this area on matchdays.
o Attend all Home Matches for the Club (on evenings and weekends, and only where fans are in attendance).
o Support in pre-match communication, and on-the-day management of our ball assistants, flag wavers, mascots.
3. Brand Growth:
o Support the Brand & Marketing Manager in activities to grow the club's brand and profile – increase awareness across key moments and milestones across the season.
o Support in adopting a data-driven approach to fanbase growth, using insights to drive and sustain increases in matchday attendances.
4. Other Duties:
o Other ad-hoc duties as assigned from time-to-time by management.
What we are looking for:
Qualifications and Training: Degree level or equivalent in marketing related course.
Knowledge, Skills and Experience:
* Previous experience in working in a marketing role.
* A demonstrated love for women’s football, and commitment to the growth of the game.
* Demonstrated solutions-focused and able to work under pressure with own initiative.
* Ability to write engaging copy.
* Experience in using email marketing platforms.
* Experience in managing website content / working with CMS systems.
* Experience in measuring marketing campaign performance and using tools such as Google Analytics.
* Experience in using design software (Adobe, Canva) to amend templates.
Characteristics:
* Passionate about women’s football and broader women’s sport culture.
* Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity.
* High standards of personal integrity and EQ.
* Comfortable and able to work on own initiative.
* Has a learning mindset; is keen to continue their self-development and keep up to date with best practice and learning opportunities.
* Continually seeks to improve efficiency and performance.
* Seeks out and embraces new ways of thinking and working – not afraid to fail.
London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well-being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported.
All staff are required to adhere to the Club’s policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club’s zero-tolerance approach to discrimination.
For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club’s values.
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