Job Description
Strategy Director
Independent Brand Packaging Agency - FMCG
London / Hybrid working
80k-100k
Bonus Scheme after 1 year's service
Reporting to Owner and MD
Purpose of the role
* To provide strategic thinking and direction on all client projects and new business pitches
* To work in collaboration with client services and senior creatives on added value initiatives on existing clients
* To work in collaboration with new business on upfront thinking pieces to land new clients
* To manage and nurture the Strategy team (currently 1 Junior Strategist)
* To establish and refine best in class strategy processes
Main Job Responsibilities
Existing clients
1. Develop relationships with key senior clients
2. Ensure clients are consistently impressed with our strategic thinking
3. Write and present inspiring creative strategies, platforms and design briefs
4. Strategic analysis of categories, brands and consumers
5. Extract fresh insights and distil these into a clear brand positioning and portfolio architecture, growth platforms, innovation strategy, and ideation
6. Facilitate creative brainstorms and workshops
7. Develop naming strategies and copywriting
8. Contribute to key design reviews an...