Our client seeks a Marketing Manager to assist their team on a 6 - 12 month contract.
Role Profile: This is an exciting opportunity to work in a principal role. You will be part of the Marketing and Events team, which is responsible for widespread promotion and marketing. You will be responsible for delivering communication objectives, working closely alongside various team leads. The main function of this role is to support the Executive Agency in executing and developing their marketing plans and strategy, but you may from time to time be required to support other Departmental functions depending on priority, and a degree of flexibility is required within this role.
Key Responsibilities:
* Execute the existing Marketing plan, undertaking a full handover from the current Marketing Manager.
* Develop a clear understanding of the target audience for each sub-sector, undertake associated market research and develop marketing strategy for the future.
* Represent the Marketing & Business Intelligence team, with delegated responsibility from the Head of Marketing & Business Intelligence as board representative.
* Manage resources and support the Chief Executive in undertaking financial resource bids associated with Marketing as required.
* Demonstrate clear ability to develop your own marketing plans that directly feed into the Executive Agency objectives for sector growth, with a particular focus on supporting the Strategic Partnerships team in their on-island communications, and securing lead generation opportunities for suitable businesses and stakeholders globally.
* Manage brand identity and feed into Departmental objectives around developing the brand.
* Produce comprehensive and meaningful reports on marketing activities (including monthly reports to the board), demonstrating the Marketing team's data-driven ethos, taking on board the learnings and reviewing/optimising activity as required.
* Manage the Marketing Executive, taking a hands-on leadership approach to develop and support your team member, undertake annual PDR and be responsible for their continued progression.
* Support other Departments' Marketing and communications outreach in any other way that might be required.
* Prepare media statements, speeches, presentations and briefing documents for officials, media, journalists, visiting delegates and industry as required.
* Be responsible for event management, pre, during and post-awareness campaigns and event logistics as well as sponsorships and partnership relationship management.
* Provide input into budget setting, ensuring activities remain within the budget allocated and negotiate supplier costs.
* Work with the Department's external suppliers for PR to best leverage opportunities to promote the Isle of Man's digital sector.
* Content marketing, copywriting and preparation of news releases/press statements.
* Undertake procurement and external resourcing in line with Financial Regulations.
Key Skills and Experience:
* Have a degree in Marketing/Communications/Business.
* Have a Professional Qualification in Marketing or PR, eg. CIM Level 6 or DMA.
* Have experience managing a team.
* Have sufficient relevant marketing or communications experience at manager level.
* Have experience delivering strategic marketing activities which support the full business development/sales pipeline.
* Have experience measuring marketing performance.
* Have experience in managing and reporting on a significant budget.
* Have experience of managing and motivating a team.
* Are positive and team-oriented, demonstrating a constructive approach to work.
* Build supportive relationships with colleagues.
* Are professional and credible.
* Understand B2B Marketing strategy and have experience using B2B marketing channels.
* Understand processes and policies, function of the Departments.
* Have proven project management skills and the ability to deliver to timescales.
* Are highly organised and able to manage multiple projects at the same time.
* Are future-focused and a creative thinker who can implement creative and engaging marketing content.
* Have excellent interpersonal skills, written and verbal communication.
* Have strong attention to detail - excellent proofreader.
* Have good IT skills and are a proficient user of Microsoft Office applications.
* Are comfortable dealing with and influencing a variety of people at different levels in different situations.
* Encourage innovation and support change.
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