SEO Managers are leaders within the Search team, line managing up to 2 SEO Analysts. In this role, you will be responsible for creating advanced SEO strategies that are tailored for our client’s needs. You’ll be highly visible with our clients as the SEO lead strategist and the one that has the plan to deliver against their objectives. You’ll develop and brief work for the SEO analysts and review all output to ensure it meets the high standards we have at iCrossing, as well taking on the most complex projects for clients yourself. For the SEO analysts you line manage you’ll be responsible for mentoring, assisting and developing them day to day, to progress their SEO knowledge. Finally, you’ll be assigned to a specific area of search and be asked to help processes, ways of working and training to develop the entire search department in this area.
1. Creating enterprise level SEO strategies for our clients to deliver against client objectives
2. Creating and briefing a pipeline of SEO tasks to develop an account with fresh ideas and thinking
3. Leading client meetings and calls as the SEO lead on the account
4. Keeping up to date with search news & sharing opinions on industry developments within the team and with clients, providing your viewpoint of changes
5. Personal development of your team of analysts including 121s and the creation of Personal Development plans
6. Mentoring your analysts to ensure that they develop a wealth of experience within SEO and Search
7. Resolving personal and professional challenges that may occur within your team
8. QA of all analyst output to ensure it meets the high standards that iCrossing expect
9. Providing top level insights to clients on current performance and areas to grow in the future
10. Participating in a virtual team within iCrossing to develop a niche area of Search, including the creation of new processes, templates and deliverables as well as best practice
11. Interviewing and induction of new analysts to the team
12. Galvanising the Search team with your prior knowledge, fresh thoughts and enthusiasm
13. Consistently performing at an advanced level of SEO competency
14. Lead the up-selling of existing clients with additional services and solutions
15. Working on-site with clients to assist in building trust and relationships with SEO managers client side
16. Contributing to pitch material and, in some cases, attending pitches
17. Leading training sessions as well as presenting case studies internally
18. Work with a PPC counterpart either internally or at a third-party agency to drive Total Search results for our clients
19. To be an ambassador of iCrossing and its values.
20. You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.
21. Proven team leader with the ability to mentor, assist and develop the analysts within your team
22. Ability to create industry leading SEO strategies for our clients
23. Experience of developing the ways of working and processes within an SEO team.
24. Extensive knowledge of technical optimisation, content optimisation, link management, data analysis and SEO tools
25. You’ll be an expert in advanced keyword research techniques such as question-based searches, semantic search and search beyond just conversion point queries
26. Experience of delivering SEO results for clients with your SEO strategies
27. Have worked with PPC experts to develop overall search strategies to holistically benefit clients.
28. Strong oral & written communication skills and the ability to work as part of a team
29. Exceptional time-management skills
30. Ideally, you’ll be AdWords certified – to assist in the understanding all aspects of the search channel
31. Ability to receive constructive feedback but also can give constructive feedback out other team members
32. Confident public speaker with the ability to present both internally and to clients
33. A strong grasp of many different third-party SEO tools and analytics packages