Howden Group Holdings has recognised that attracting and retaining the right talent is of paramount importance to the continued success of the Group. We therefore need to attract individuals of the highest calibre through a recruitment process that is free from bias and discrimination, yet aligned to our commercial ambitions. Internal mobility plays an important role for the Group in retaining expertise, experience and talent by enabling employees to pursue their individual career goals and achieve their ambitions. We recognise that all people have a fundamental need and desire for on-going development and growth, and we also recognise that the best candidate for a role may already work inside the organisation so we encourage you to look internally for the next step in your career. We need a full time Marketing Executive to join the team to implement, manage and monitor the Commercial division’s marketing plan, delivering integrated marketing campaigns for the purpose of customer acquisition, retention, cross-sell and up-sell. Key Responsibilities: Work in partnership with your stakeholders in the Commercial division to understand their sales requirements and challenges, and deliver focused marketing campaigns to help drive organic growth Develop integrated marketing campaigns, both for the purposes of product upsell and for targeting the division’s key industry verticals, utilising a variety of marketing channels, with the key objective of lead generation Manage a number of ongoing media partnerships, ensuring the activity delivers leads that match the division’s appetite and target audience Develop sales enablement initiatives to support the sales teams in offices across the division Work closely with our external digital agency to monitor and manage PPC campaigns. This will include analysing monthly results, optimising landing pages, liaising with the sales teams and reporting results to senior stakeholders Work closely with our external SEO consultancy and internal Web Marketing team to continuously develop our SEO strategy for the Commercial division Liaise with a variety of internal and external stakeholders to develop original and innovative content to improve SEO and increase brand awareness Monitor key metrics and use a ‘test and learn’ approach to analyse the effectiveness of marketing initiatives in order to optimise performance, maximise results and ultimately drive revenue With an analytical mindset, gather data insights and report them to the management team on a monthly basis in a clear, concise and consistent way Manage the Commercial division’s marketing budget and demonstrate clear ROI against activity Experience & professional qualifications: At least three years’ marketing experience Experience within the financial services sector, in particular insurance, would be highly advantageous Experience in building and managing multi-channel marketing campaigns including, but not limited to, email marketing, advertising and events Strong digital marketing capability including SEO, PPC, paid social and display Proficient with analytical tools and measurement of ROI Experience of owning and leading marketing projects from scratch Certificate and/or Diploma CIM qualified would be advantageous but is not essential Skills Required: Enthusiastic, driven and resilient Passion and hunger for results Self-motivated with a proactive attitude Creative yet analytical mindset ‘Test and learn’ approach Entrepreneurial eye with the ability to think outside the box Excellent organisational skills and proven ability to manage multiple projects simultaneously Ability to react quickly and efficiently to changing priorities and varied requirements Team player with a collaborative approach and excellent communication skills Confident dealing with multiple senior stakeholders Regulatory: Adhere to the principles set by the FCA. Adhere to Howden service standards and procedures, accepted good market practice, and the CII Code of Ethics, to ensure the best interest of the client at all times. Ensure compliance with the General Data Protection Regulations. Ensure all records and communications with clients are accurately recorded and filed in the correct manner. Comply with the Bribery Act 2010, and other such applicable regulations in place from time to time Ensure that you do not breach any applicable sanctions imposed, or deal with embargoed entities Comply with relevant anti-money laundering regulations in place from time to time. Our Culture: People First We’ve travelled far since opening our first office in 1994. Back then we were local experts – based in London, with direct access to the world’s biggest insurance market. We’re still locals, and we still deliver the right advice and the right insurance to our clients. But now, we’re local all over the world. With 15,000 global colleagues and a partner network spanning more than 100 territories, we are the largest independent insurance broker in the world. But our values haven’t changed since day one, when we set out to create a company grounded in: • An employee-ownership model • Aligned external investors • The trust and integrity born of friendship • Expertise • Independence Our focus on being a people-first business has always been at the very heart of Howden. Our vision was to create an independent business with a unique culture; one that would survive and thrive as a business controlled by the people working for it. Our employee ownership model sets us apart in the market. It’s created a culture of collaboration and innovation, where we’re driven to think bigger and empowered to challenge convention. Our flat structure and entrepreneurial spirit help us attract the best people and empower them to be the best version of themselves. And when we bring in and nurture great talent, more follows. That makes us better – and that’s better for everyone. Diversity & Inclusion At Howden we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.