Content & Marketing Executive
About Us:
Are you on the hunt for an exciting new role in the heart of the Cotswolds? Bolthole Retreats is an award-winning holiday cottage company at the forefront of the holiday let industry in the Cotswolds, Herefordshire, Forest of Dean, and beyond.
We continuously challenge ourselves to grow and develop as a brand and are looking for an experienced, enthusiastic salesperson to help us write the next chapter of our success story. Our mission is simple yet impactful: we create unforgettable holiday experiences throughout the Cotswolds, Herefordshire, and the Forest of Dean. Our dedicated team focuses on local insights, curated experiences, and offering a selection of hand-picked holiday homes. This attention to detail and passion for what we do means we craft the most memorable stays for our guests who visit from around the world.
We take pride in working with the most stunning homes in the region and are committed to providing the very best service and support to our valued property owners. If you're passionate about making holidays extraordinary and thrive in a dynamic environment, we’d love to hear from you.
Key Responsibilities:
Property Content & Visits:
* Diarising property visits with new owners and complete all relevant onboarding tasks before visiting, with support from the Business Development Manager.
* Visit and stage new properties with our photographers and meet the owners.
* Create descriptive and engaging content for property listings and welcome guides for the website and third-party booking sites.
* Upload new properties via an online booking system and into third-party systems such as Airbnb, Booking.com, etc.
* Research and write guidebooks about local towns and villages.
Social Media:
* Work collaboratively to build the overall strategy, using your expertise to guide creative planning.
* Create all organic content.
* Build brand personality online and foster a community of engaged followers.
* Own the social calendar, coordinating across all outlets and functions to plan and prioritize post-scheduling.
* Ensure attention to detail and consistent brand execution of all content and captions.
* Stay up to date with the latest tools and trends.
Website Content:
* Create compelling blog content optimised for SEO.
* Assist the wider marketing team in creating website content.
Digital Marketing Campaigns:
* With the support of the Head of Marketing, develop multi-channel digital marketing campaigns.
* Maintain the email database and generate campaigns for specific audiences.
* Work with the owner services team to compile quarterly reports for owners on marketing activity for their property.
In-House:
* Collaborate with the owner support team to support new property launches.
* Assist with ad-hoc business projects.
* Support the larger marketing team on the development of new experience partnerships.
About You:
* Strong, accurate writing skills with genuine creative flair.
* Experience in a previous role writing for a B2C audience.
* Ideally, experience uploading content to a content management system.
* A natural talent for great communication—face-to-face, over the phone, and via email.
* A passion for the holiday market and the countryside, with good geographical knowledge of the Cotswolds and surrounding areas.
* A great understanding of digital and social media channels.
* Creative, imaginative, and full of great ideas!
* A full UK driving licence.
* IT literacy is essential.
* Enthusiastic, passionate, and a self-starter who thrives on excitement and shares our team’s love of holidays and offering fantastic experiences.
What We Offer:
* Office-based, central Cheltenham location.
* Salary up to £28,000 per annum, depending on experience.
* Private medical cover for you and your family.
* 30 days holiday (inclusive of bank holidays), increasing after 2 years of service.
* Birthday leave.
* Business performance bonus.
* Company pension.
* Free on-site parking at our offices in central Cheltenham.
* Employee discount and refer-an-owner staff scheme.
* Long service awards.
* Volunteer days—one paid day per year to volunteer with a registered charity.
Job Type: Full-time
Pay: Up to £28,000.00 per year
Additional pay:
* Yearly bonus
Benefits:
* Company pension
* Employee discount
* Free parking
* On-site parking
* Private medical insurance
* Referral programme
Schedule:
* Monday to Friday
Education:
* GCSE or equivalent (preferred)
Work Location: In person
Reference ID: C&ME
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