My client looking for a brand new Head of Digital to be appointed to lead the development and execution of comprehensive digital marketing strategies. Role responsibilities: • Lead and develop the digital marketing team to ensure effective implementation of strategies and campaigns. • Responsible for all digital channels including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing. • Generate direct response, driving prospects through the sales funnel. • Drive demand conversion and track data at each step of the sales funnel using data analytics tools to track, analyse, and optimize digital marketing performance. • Manage digital marketing budgets effectively, allocating resources to maximize ROI across different channels and campaigns. Present recommendations to senior management and other stakeholders • Plan and execute digital marketing campaigns, ensuring they are delivered on time, within budget and meet performance targets. • Manage UX/UI team to optimize website and digital assets for improved user experience and conversion rates. • Ensure brand consistency across all digital channels, developing and maintaining a strong online brand presence. • Enhance customer experience engaging digital content, using CRM systems and other tools to build and maintain strong customer relationships. • Build and maintain relationships with external partners, agencies, and vendors to support digital marketing initiatives and drive growth. • Stay updated with industry trends and emerging technologies, a to drive continuous improvement and competitive advantage. Leadership • Set a culture of effective leadership to enable you and the team to thrive. • Set clear priorities for those you work with providing regular feedback on performance. Experience: Strong leadership and management skills with the ability to inspire and motivate a team towards achieving common goals. • Expert in SEO, PPC, social media advertising, email marketing, content marketing and marketing automation. • Proficiency in data analytics tools (e.g., Google Analytics, SEMrush) to track performance and make data-driven decisions. • Innovative thinking and creativity to develop unique and engaging digital marketing campaigns. • Strong problem-solving skills with the ability to identify issues, analyse root causes, and implement effective solutions • In-depth knowledge and experience in various digital marketing channels and techniques, with a proven track record of driving results. • 5 years experience in digital marketing strategy, with a proven record of successful campaign execution and optimisation strategies. The role will require you to be in the head office two days / week in Nottingham. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency. ADZN1_UKTJ