Activations and Events Manager
* Salary £40k per annum (dependant on experience) plus excellent benefits
* Minimum 3 years’ experience in a similar events / activations role
* Office Based - Southampton (Up to 2 days WFH after probation)
* Includes domestic travel and weekend work
* Please include a cover letter with your application
This role is for a marketer with experience managing events and activations to make their mark with a leading global brand.
Working with the wider UK & Ireland team and reporting into the Head of Marketing, you’ll be responsible for the end-to-end project management, logistics and delivery of all activations and events, ensuring each showcases clear product and brand messages and demonstrates ‘Why Garmin?’
The ideal candidate is autonomous, remains calm in high pressure environments, is extremely organised and possesses excellent interpersonal skills.
Examples of current events / activations:
* Brand – Garmin Ride Out
* Sponsored – Love Trails, powered by Garmin
* Trade – Outdoor Trade Show
* Consumer Expo – Go Diving
* Retail – Sports Shoes Podium 5k
Key Duties:
* End-to-end management of Garmin UK and Ireland events and activations, including planning, delivery and evaluation. This includes trade and consumer expos, sponsored events, owned brand events and activations and media events and activations.
* Collaborate with the Segment Marketing team and other key stakeholders, ensuring all event plans and activations are aligned to segment and business goals and report on their effectiveness.
* Be responsible for event logistics including staffing and staff briefings, accommodation, permits, branded asset production and storage etc.
* Be the main point of contact present during events, responsible and accountable for decision making, problem solving and crisis management where required.
* Ensure all events and activations meet compliance standards including health & safety protocols, privacy (including GDPR) and other associated regulations.
* Prepare and manage event and activation budgets, source suppliers and manage ongoing relationships with them to ensure the best value for Garmin.
* Act as a guardian of the Garmin brand by ensuring that all activations and events adhere to global brand guidelines.
* Maintain a professional knowledge of Garmin products and markets, ensuring all activity is authentic and demonstrates ‘Why Garmin?’.
* Brief 3rd parties where necessary (expo teams, production teams, agencies, etc.).
* Manage and maintain stock of branded assets and event materials.
* Build and maintain a professional knowledge of relevant events and activation best practices.
Experience & Education:
* Minimum 3 years’ experience managing events and activations is essential, either from working for a major brand, agency or retailer.
* Experience or passion for sports, fitness and tech preferred, either from working for a major brand, agency or retailer, or by displaying passion and an excellent understanding of the relevant UK and Ireland markets and industry.
* Experience managing budgets and reporting on ROI.
Technical Requirements:
* Must possess excellent verbal and written communication skills.
* Must possess excellent organisation and planning skills.
* Be proactive, reliable, responsible and accurate with an attention to detail.
* Self-motivated with a positive and professional approach.
* Resilient with the ability to cope under pressure.
* Demonstrates initiative and resourcefulness.
* Capable of working autonomously and multitasking in a high-pressure environment.
* Excellent interpersonal and relationship development skills.
* Possess a wide degree of creativity.
* Flexible, hands-on approach to business.
* Must have passion, integrity, and display positive energy.
* Must possess the ability to keep information confidential.
* The role includes weekend work.
* The role requires UK and Ireland travel, and a UK driving license.
Here at Garmin, we love what we do - fuelling people's passions by creating superior products for sports, outdoor recreation, marine and automotive that are an essential part of our customers’ lives. Our customers are passionate about our products. And so are we.
When you work at Garmin, adventure doesn't have to wait for the weekend. Here you can put your love for an active lifestyle into action. From test runs to training rides, there are so many ways to use our products and follow your passions every day.
Benefits:
* Private Medical & Dental Insurance.
* Competitive annual leave, including birthday and work anniversary days.
* Annual Wellness Bonus.
* Life insurance, Income Protection and Critical Illness Cover.
* Employee Discount Scheme.
* Employee Share Purchase Programme.
* Pension Scheme.
* Hybrid Working Model (2 days from home per week after probation).
* Cycle to Work Scheme.
* Social events and a relaxed and friendly culture where you and your career matter.
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