Digital Marketing & Communications Officer
Salary: £27,000 per annum
Location: Glasgow with hybrid working – 2 days from our Glasgow office
Real Life Options is a registered charity dedicated to supporting individuals with autism and learning disabilities across the UK.
To meet our Charity’s needs, our Marketing Team is expanding. Your day-to-day workload will include communications content planning and writing, and coordination of marketing activities, events, and campaigns. You’ll work with a great team who put people first and care about making a real difference every day.
Main Duties and Responsibilities:
As a Digital Marketing & Communications Officer, you will take ownership of the website, ensuring it is dynamic, engaging, and strategically aligned with business objectives. You will also be responsible for creating visually appealing content, managing social media channels, and supporting the elevation of the organisation’s brand through digital marketing, design, and multimedia production.
Website Management:
* Take ownership of the company website, ensuring it is well-structured, visually engaging, secure, and aligned with brand objectives. You will maintain, optimise, and continuously improve the site’s functionality, user experience, and performance.
* Optimise website performance, including SEO, mobile responsiveness, and conversion rate improvements.
* Work collaboratively with internal teams to develop compelling content and web pages that support campaigns, initiatives, and strategic goals.
Social Media Management:
* Develop and execute social media strategies across our platforms.
* Create and schedule engaging posts, stories, and campaigns to increase audience engagement.
* Monitor social media channels, respond to comments, and engage with followers.
Photography and Videography:
* Take high-quality photos and videos to showcase company events and services.
* Edit and produce visual content for use across digital platforms, ensuring alignment with brand guidelines.
* Assist in creating promotional videos, tutorials, and other multimedia content.
General Digital Marketing Support:
* Collaborate on email marketing campaigns, newsletters, and digital advertising.
* Assist in tracking and analysing digital marketing performance metrics, providing insights for improvement.
* Stay updated on industry trends and emerging digital marketing tools and techniques.
Design & Creative Development:
* Use Adobe Illustrator and other design tools to create visually appealing graphics for social media, email, and web content.
* Develop digital promotional materials, infographics, and other branded assets that align with the organisation’s tone of voice and visual identity.
Email Marketing:
* Design and distribute email marketing campaigns, ensuring they are well-targeted and align with the organisation’s messaging and objectives.
Collaboration with Internal Communications:
* Collaborate with the Internal Marketing & Communications Executive to align internal messaging with external campaigns, particularly when showcasing internal achievements to external audiences.
Brand Management:
* Ensure consistency in brand visuals and messaging across all digital platforms.
Performance Tracking & Reporting:
* Measure the success of digital marketing campaigns through metrics and analytics.
We are keen to recruit someone with the right values and behaviours who can help us to ensure our workplace values are at the heart of everything we do: Respect, Honesty, Responsibility, and Excellence.
Please note that initial contact with applicants will usually be by email, so please check all of your email folders regularly, including your junk mail folders.
Real Life Options is an equal opportunities employer. We seek to recruit, train, and promote the best person for the job, making full use of the talents and resources of all our people and crafting a working environment free from unlawful discrimination, victimisation, and harassment in which all individuals are treated with dignity and respect.
If you have a disability, a learning difficulty, a medical condition, or individual needs that you believe may affect your performance in selection, we'll be happy to make reasonable adjustments to our processes to enable you to perform at your best, so please do let us know.
#J-18808-Ljbffr