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Digital Marketing Executive
Job Description
Our client is at the forefront of their industry and is a UK award winning designer of high-quality products, committed to driving innovation and excellence. They are looking for a dynamic Digital Marketing Executive to join their team and help elevate their online presence.
Key Duties:
* Develop and execute digital marketing strategies aligned with business goals.
* Identify target audiences and create detailed customer personas.
* Plan and manage digital campaigns across various channels, including social media and email.
* Oversee social media accounts, create engaging content, monitor comments, and respond to enquiries.
* Conduct keyword research, implement on-page SEO techniques, and monitor website rankings and organic traffic.
* Design and execute email campaigns, segment email lists, and personalise content.
* Work with web developers to enhance user experience (UX) and optimise website content, CTAs, and landing pages.
* Write compelling blog posts, articles, and website content, and create visual content like infographics and videos.
* Measure key performance indicators (KPIs) and generate regular reports on campaign performance.
Skills and Knowledge
* Proven experience in a B2B environment, marketing a technical product.
* Degree in Marketing, Business, or a related field.
* Extensive experience as a Digital Marketing Executive or similar role.
* Must have excellent knowledge of SEO
* Expert knowledge of WordPress and proficiency in digital marketing tools.
* Strong analytical skills and a data-driven approach to decision-making.
* Excellent communication and teamwork abilities.
* Creative mindset with the ability to adapt to industry trends.
Why Join Us – salary and benefits
* 37.5 hour week – 8.30-5.00
* 23 days holiday rising to 25 days after 3 years service
* Contributory Pension
* Free onsite parking
* Opportunity to work in a dynamic and innovative environment
* Collaborative team culture
* Continuous learning and professional development opportunities
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