Newly created Head of Performance Marketing role with global retail business
This Head of Performance Marketing will oversee the development and implementation of industry-leading paid media strategies ensuring excellence in strategy, measurement, and KPI lead performance across key platforms such as Google, Meta, Snapchat, TikTok, and Bing.
Experience managing large teams in a fast paced challenging environment is essential.
Responsibility:
1. Provide strategic direction for the Paid Media Team.
2. Comprehensive financial oversight of all Paid Media activities, including performance forecasting, budget allocation, profitability management and supplier invoices.
3. Own relationships with external suppliers such as Google, Bing, Meta, Snap, TikTok etc. from a strategic & project point of view.
4. Develop and implement both short-term and long-term testing roadmaps, executing strategies to expand paid media activities in alignment with business KPI targets.
5. Responsible for ensuring all paid media activations are delivered and maintained to industry gold standard.
6. Keep up to date with latest industry trends and drive innovation through alpha and beta testing across key suppliers.
7. Establish Paid Media "Best Practices" that recognise the unique position of each division, incorporating a consistent approach while allowing flexibility to meet the specific needs of each divisio...