Craft compelling, consistent and engaging messaging that brings each brand to life; Delivering copy in line with the brand tone of voice across all touchpoints (internal and external), as well as working on brand campaigns. Create Marketing Content: Write copy for marketing campaigns, adapting copy for platform and audience. Write powerful copy for product launches and promotional materials as required. Ability to apply SEO techniques to copy (keywords, structure, meta-titles, meta-descriptions) in order to produce engaging content for the website and digital/social media channels. Product writing: Ability to write about spirits production in an educated and compelling way.