Sports CRM and Content Lead
Hybrid working (3 days onsite, 2 remote)
Manchester
Very competitive salary
Forward Role are working with a betting and gaming business to recruit a highly skilled and creative individual, to develop and manage the promotional and marketing content plan, to support customer retention, reactivation and cross sell of products.
You will manage a team responsible for the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.
If you are passionate about inspiring people to create impactful content, develop innovative promotional ideas, and drive customer engagement, then read on!
Responsibilities:
Content Planning
* Collaborate with the Lifecycle team to plan and manage content aligned with customer journeys, campaigns, audience preferences, and the sporting calendar.
* Integrate product and brand-led initiatives into promotional plans and campaign schedules.
* Develop a content and promotional roadmap with your team, using relevant stats and insights to boost engagement.
* Stay informed on industry trends and competitors to identify opportunities for improvement.
Content & Promotions Implementation
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