Marketing Governance Manager - Content Production (12 Month FTC)
Apply locations London Bankside time type Full time posted on Posted Yesterday time left to apply End Date: January 30, 2025 (30+ days left to apply) job requisition id 527129
Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science.
The Global Marketing Operations team, specifically the Governance Services team, is dedicated to enabling Haleon’s growth by supporting marketers with a governance framework that streamlines compliance-related processes. This approach improves efficiency while minimizing financial and reputational risks across digital marketing activities. Additionally, we aim to enhance consumer trust in our brands and ensure alignment with Haleon’s core values of humanity and Responsible Marketing.
About the role
As the Marketing Governance Manager - Content Production, you will hold a senior position tasked with defining and implementing the governance and compliance strategy for Haleon’s global marketing content production model (CaST – Creative at Scale Team).
Your leadership will be essential in driving a comprehensive governance program to achieve tangible improvements. The scope of your mission will include:
* Legal and regulatory marketing compliance: Collaborate with legal counsel, external partners, and cross-functional teams to ensure all marketing content adheres to applicable regulation, such as privacy and accessibility standards.
* KPI and Reporting Governance: Design and oversee the KPIs and reporting programme for CaST, ensuring effective measurement of our internal performance, and controlling that our agency partners are meeting their performance objectives.
* Embedding DEI and Haleon’s humanity values: Oversee the incorporation of Haleon’s values of trust and humanity into our content production, emphasizing diversity, inclusivity, and sustainability.
* Content Efficiencies and Effectiveness: Collaborate with the agency and internal teams on identifying effectiveness opportunities, including KPIs such as cost savings, asset reuse, and adoption of globally produced assets.
Key Responsibilities
* Define and implement a global governance strategy for Marketing content production.
* Drive the governance roadmap for Marketing Content Production, aiming to embed and streamline compliance-related processes.
* Define clear requirements (Do and Don’t), creating Policies, Standards, and guidelines to help navigate content production processes complexity.
* Develop and implement a Governance framework to measure overall performance, efficiency, and effectiveness.
* Identify KPIs and implement automated controls for scalable monitoring of performance and compliance metrics.
* Collaborate with cross-functional teams to ensure marketing content reflects Haleon’s values and meets legal and regulatory standards.
* Act as the subject matter expert and thought leader for Responsible Marketing, including Compliance, DEI, and Sustainability topics.
* Work with the global team and regional Marketing leaders to evangelize good practices and ensure a seamless integration of governance-related processes.
* Advocate for efficiency and innovation in content production while maintaining operational rigor.
Required Qualifications and Skills
* Bachelor’s degree in Marketing, Business, Communications, or a related field.
* 8+ years of experience in marketing operations, governance, or compliance, preferably within a global organization.
* Understanding legal and regulatory requirements in marketing content production, including privacy and accessibility.
* Strong strategic thinking and program management skills, with a proven ability to lead complex initiatives.
* Expertise in designing governance frameworks and implementing automated compliance controls.
* Data-driven mindset with experience in defining and tracking performance metrics (KPIs).
* Excellent communication and interpersonal skills to collaborate with diverse, global teams.
* A passion for Responsible Marketing, particularly in advancing diversity, equity, and sustainability.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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