What are we looking for in our Content Strategist? Content Strategist - Remote (United Kingdom) - 3 to 6 months contract - £500 per day Umbrella Job purpose: As part of Global Business Solutions, Creative and Digital provides in-house creative and multichannel marketing support to colleagues across client. With unique access to client-owned channels, the capabilities provide a seamless journey from concept creation to deployment, allowing colleagues to connect client brands and divisions with HCPs and patients around the world. Within C&D, the Creative and Content functional capability develops innovative ideas and content strategies for digital and traditional platforms. It is responsible for crafting compelling copy, designing visually appealing assets, and implementing strategies for brand awareness and engagement. It develops and executes creative concepts, branding, advertising campaigns, and other visual and written content. Reporting to the Content Director, the Content Strategist is an integral part of a creative team. The Content Strategist plays a central role in helping the team deliver outstanding creative solutions and pharma marketing initiatives by understanding the strategic needs of customers, developing effective content strategies, and writing engaging copy for multichannel print and digital campaigns. This role requires experience and expertise married to a hands-on, deliverable-driven work ethic. The Content Strategist works across a large number of pharma brands at both the global and local levels with an awareness of, and sensitivity to, Medical, Legal, and Regulatory (MLR) requirements. In all capacities, the Content Strategist takes a professional approach to time, budget, and customer constraints and keeps a focus on quality output. Must be comfortable with significant international travel. Major Accountabilities: Develop insight-driven, multichannel content strategies for pharma brands that effectively align to campaign and customer goals Understand and incorporate medical insights, market data, brand strategy, and target audience research into content strategies and workshops Conduct hands-on content inventories and audits, content mapping, and gap analyses that translate qualitative and quantitative data into actionable insights and content recommendations Lead and/or facilitate on-site discovery sessions and strategy/messaging workshops in partnership with internal and external teams to draw out customer content goals and offer informed, strategic solutions Write concise, engaging copy that adheres to brand and MLR guidelines for a wide range of channels, formats, and target audiences (including health care providers, sales representatives, and patients) In partnership with the editor, copywriters, and wider team, develop frameworks and governance documentation for creating content based on market, audience, and performance insights Support the development of “content strategy” as an integral service element Work with the editor to develop and report on content and content strategy success metrics In all capacities, work effectively and efficiently as part of a team, incorporate stakeholder feedback, and ensure deliverables are accurate, high quality, on time, and within budget