Customer Marketing Manager
Apply locations London, England time type Full time posted on Posted 2 Days Ago job requisition id JR1106301
Job Description:
This is a 12-month maternity cover.
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
Role Overview:
Diageo invests significantly in creating and executing winning campaigns and activations at the point of purchase, partnering with our retail partners to deliver for our joint shoppers and consumers. Most shoppers and consumers buy from a repertoire of brands, and their behaviour can be influenced by what they see or don’t see at the point of purchase.
As a Customer Marketing Manager, you will sit within the Commercial function and right at the heart of our business, supporting and working as business partners with our sales teams to ensure they have all the insight, growth drivers & tools they need to deliver brilliant execution of Diageo’s commercial plan to shift consumer & shopper behaviour and help Diageo achieve its financial and market share ambition.
This role has direct responsibility for all activation within Tesco and Tesco Express.
Top Accountabilities:
* Manage A&P budget, tracking ROI metrics and Diageo P&L impact through WD and Forecast cycle.
* Build and maintain a calendar of Brand and Portfolio Activation events for the customer team.
* Measure & Evaluate impact and success of campaigns.
* Inspire your customer with forward-thinking plans and solutions that help unlock brilliant execution at the point of purchase, aligning to our commercial plan and business priorities.
* Lead tailored and differentiated execution plans.
* Support the commercial team with sell-in of innovation and design brilliant activation plans in store and online for launch and beyond.
* Build and nurture external contact relationships with the customer planning managers and commercial team at Tesco, as well as managing the relationship with the customers media agency.
* Project manage and oversee the planning, delivery and execution of POS and activation toolkits, ensuring we meet customer guidelines and lead times.
About You:
* Proven experience in a customer marketing role within a sales function. FMCG experience preferred.
* Desire to build and execute game-changing plans – someone who wants to win!
* Project management, analytical and core selling and presenting skills.
* Able to build powerful relationships and collaborate effectively with cross-functional partners and external teams.
* High resilience and a can-do attitude.
* Time management and prioritisation skills.
* Problem solver and a solution-based team player who can deal with ambiguity and adapt quickly.
* High attention to detail.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, and flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Worker Type: Fixed Term Contract (Fixed Term)
Primary Location: 1HQ
Job Posting Start Date: 2024-11-25
About Us
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
#J-18808-Ljbffr