Are you an Email Marketing and Automation expert with a proven track record of delivering high-performing campaigns that generate leads and drive sales?
Our client, an established consultancy group supporting SMEs across the UK, is part of a multi-million-pound organisation renowned for its entrepreneurial culture and innovative approach. They're looking for an Automations Campaigns Manager to take ownership of email marketing campaigns, nurture programmes, and customer segmentation strategies to help fuel business growth.
Reporting to the Head of Data & Campaigns, you'll play a pivotal role in shaping the automation and email marketing strategy. You'll transform technical employment law and health & safety topics into engaging, high-quality campaigns that resonate with SMEs, supporting lead nurture and overall business development objectives.
Day to Day
Creating and managing email marketing campaigns from concept to delivery.
Developing and implementing customer segmentation strategies to maximise campaign performance.
Writing engaging newsletters, campaign content, and nurture programme copy.
Analysing campaign performance and identifying opportunities for optimisation.
Collaborating with senior stakeholders to align content with the brand's tone of voice.
Staying ahead of competitor activity, customer behaviours, and emerging trends.
Delivering all campaigns on time, to brief, and to the highest quality standard.
YOU?
Proven experie...