OVERALL SUMMARY At Close Brothers we look to recruit individuals from all different backgrounds and encourage you to apply even if you don’t tick every box. We celebrate diversity, promote inclusivity and are open to discuss flexible work options to help you balance your work and home life. Join the Close Brothers Motor Finance team where you will be working alongside the Senior Marketing Automation Executive, to build and schedule effective marketing automation programmes that successfully engage our varied dealer and Broker audiences. Based in Doncaster, the Marketing Automation Executive role reports into the Digital Channel Owner - Retail and works alongside the Senior Marketing Automation Executive in building effective and efficient marketing automation programmes that engage our existing and prospective dealer and broker partners across the Retail businesses. RESPONSIBILITIES Support the ongoing monitoring and development of responsive email, form and landing page templates following best practice guidelines and ensuring they are tested correctly Support A/B testing on email campaigns and landing pages to establish the most effective and best performing approach for full roll out Ensure all invoices are processed accordingly as required Ensure that all governance and compliance requirements are adhered to and all reporting and reviewing activities required by the Regulatory Bodies are carried out to the standards required Ensure compliance while executing email marketing campaigns and collecting data Support the Senior Marketing Automation Executive and Digital Channel Owner to translate marketing objectives into successful Pardot and Salesforce campaigns from briefing, agreeing objectives and metrics Support the wider Retail marketing team with general queries and troubleshooting on Pardot and the Retail websites Champion the use of Pardot as a key tool for engaging prospective and existing partners in our products and services Ability to build effective stakeholder relationships, working closely with the wider marketing team and sales optimisation Effectively work with several key marketing agencies, supporting the Digital Channel Owner and Senior Marketing Automation Executive with due process (e.g. taking minutes/actions and attending quarterly reviews). Support the Senior Marketing Automation Executive to track and measure the performance of automation programmes, forms and landing pages, providing frequent updates to the Digital Channel Owner Analyse data to produce insights that help shape and optimise future marketing campaigns across Pardot, video and the websites Carry out segmentation of the database for relevant email campaigns Support the Digital Channel Owner with ensuring website copy is up to date and goes through the relevant sign off processes WE WOULD LOVE TO HEAR FROM YOU IF HAVE: A strong interest in digital applications Experience in using email platforms and/or marketing automation/CRM software Good analytical skills An understanding of business-related performance metrics Excellent verbal, written and presentational skills The ability to work with multiple deadlines and commit to them– including being able to prioritise workload Strong attention to detail A proactive approach and seek to add value wherever possible IT IS NOT ESSENTIAL BUT IT WOULD BE GREAT IF YOU HAVE: Experience using languages like HTML Experience of B2B and B2C marketing Experience of using Pardot (certification in Pardot) and Salesforce Experience working within financial services We are an inclusive organisation and committed to ensuring our recruitment process is as accessible as possible to everyone. We will make adjustments for people who have a disability or long-term condition. If you need the job description or application form in an alternative format or would like to discuss the recruitment process with us, please email us at or request a call back. ABOUT US At Close Brothers we support employees to balance their work life priorities and in this role you will be able to enjoy a mixture of hybrid working. Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services and securities trading. At Close Brothers we provide financial support and advice to small businesses and individuals in the UK. Our purpose is to help the people and businesses of Britain thrive over the long term. To find out more about Close Brothers, please visit our careers page: https://www.closebrothers.com/careers To find out more about life at Close Brothers:https://www.closebrothers.com/life-close-brothers374017299-899295541 To find out more about our benefits:https://www.closebrothers.com/employee-benefits To find out more about our commitment to creating an inclusive environment:Our Responsibility - Diversity and inclusion ¦ Close Brothers Group LI-KB1 LI-hybrid