Programmatic Account Manager
About Mindshare:
Mindshare is a media services company that acceleratesGood Growthfor its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies. GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
The Team:
We are a team of approximately 25 people working on a mix of clients such as TKMaxx, KFC, Unilever and Allianz.
We are now looking for the new Programmatic Account Manager to come and join the growing Programmatic team based in London.
The Role:
The Programmatic Account Manager will be responsible for managing and optimising campaigns while developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity, you will work closely with the programmatic account director & global hub teams to execute best in class programmatic strategy while developing insightful commentary through data analysis.
Key Responsibilities:
Campaign Management
* Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs.
* Competently create media plans designed to achieve specified KPIs.
* Understand the products and solutions that could be relevant for clients that have been developed within the group.
* Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
Client and Partner Management
* Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
* Direct client servicing exposure with regular contact via weekly calls, campaign briefings, and presenting performance in detail.
* Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
* Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
People Management
* Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
* Working with line manager and team leadership to help train and develop junior team members, leading by example to motivate and encourage those with less experience.
Operational Excellence
* The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
* Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
* Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub.
Skills & Experience
* Passionate about programmatic activation and driving continued excellence.
* Confidence in core trading platforms, DV360, TTD and Amazon.
* Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
* Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
* Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.
* Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.
* Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
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