Company Description
1. Great step up for a CRM Exec looking for career progression
2. Health cover and local gym access
3. Circa £35,000 base + up to 20% bonus
4. Free access to our overseas holiday homes and camper vans!
5. Work for business investing massively in data/ CRM systems
6. Office based role from Cheadle, Manchester
We’re Together – the market leading property finance experts with an entrepreneurial spirit. Based in Cheadle, South Manchester, we’ve been established since in 1974 and have built a team of over 750 colleagues, who are passionate about supporting individuals and businesses achieve their property ambitions by taking a common-sense approach to lending a range of mortgage and secured loan products to individuals and businesses
We’re looking for great people like you! from diverse backgrounds and experiences who love working together and putting customers at the heart of everything we do.
Job Description
The Senior CRM Executive is responsible for developing CRM campaigns from ideation to execution and evaluation for both B2B and B2C audiences. You’ll take ownership of email campaigns, designing them to meet campaign objectives, whilst using the evaluation of performance to inform improvements and new activity. This role presents a great opportunity for career development and will strengthen our existing team, joining the CRM Executive and reporting into the CRM Manager.
What you’ll be doing day to day :
7. Ownership and end-to-end management of CRM campaigns across B2B and B2C audiences
8. Create a variety of HTML email designs, including copywriting
9. Liaise with relevant teams to gather relevant content and assets
10. Utilise Click Dimensions to build and execute campaign emails
11. Identify and export relevant audience segments from Microsoft Dynamics CRM
12. Build effective email campaigns to support meeting overall campaign objectives
13. Analyse and report on the effectiveness and key learnings of CRM campaigns
14. Develop an ongoing test & learn capability to drive continuous improvement
15. Ensure adherence to the relevant compliance and sign off process
16. Deliver marketing automation processes that improve customer contact strategies, grow the lifetime value of customers through targeted activity; acquire prospects (lead nurturing), on-boarding, lifecycle management, retention and reactivation
17. Build audiences and segmentation within CRM, presenting new, targeted opportunities
18. Support both the CRM and wider marketing team as required
19. Stay up-to-date with the latest email best practice and CRM/Marketing insight
Qualifications
We’re looking for an experienced CRM Executive looking for the next step in their career. You’ll be passionate about CRM and the effective management of data to build, improve and deepen relationships with our customers and partners via CRM campaigns. You’ll be keen to share knowledge and best practice across the team, demonstrating ROI and key learnings, and understand how to create robust CRM campaigns at all touchpoints in the customer journey.
Ideally, you will have some of the following experience:
20. Experience in a similar role; creating and delivering CRM and email marketing campaigns based on a variety of audience needs across B2B and B2C markets
21. Evaluation of the value and ROI of CRM campaigns
22. Optimisation of campaign performance
23. Customer Segmentation
24. Data analysis to identify opportunities and drive activity through CRM
25. Experience of understanding and communicating throughout the customer journey from prospecting to exit/win back – and everything in between
26. Experience of automation/behavioural journey building, with a view to creating bespoke customer journeys
27. Used to working in a fast-paced environment, demonstrating critical thinking and delivering to tight deadlines
28. Creative thinker, puts the audience need first and has a strong level of attention to detail
29. Confident in developing campaign plans based on briefs provided
30. Comfortable writing or curating existing content in order to design emails that deliver against campaign objectives
31. Works cohesively, collaboratively and as one team
32. Has excellent communication skills with a positive attitude and can-do approach
33. Familiar with best-practice principles such as A/B testing, GDPR regulations and optimisation
34. Experience of building internal relationships across the business
35. Confidence creating HTML email designs
36. Experience in email marketing, CRM strategy and customer segmentation
Additional Information
Benefits working at Together
37. 26 days holiday, and a day off for your birthday (increasing with service to 30 days), plus bank holidays
38. Buy & sell holidays
39. Discretionary annual bonus
40. Matched pension contribution
41. Subsidised on-site restaurant (amazing menus!)
42. Life assurance
43. Critical illness cover
44. Health cash plan
45. Private medical insurance
46. Free access to company holiday homes
47. Travel season ticket loans
48. Ride to work scheme
49. Free local gym access
50. Local bar / restaurant discounts
Together Money embraces diversity and inclusion, and are proud to be an equal opportunity workplace. Not only do we welcome difference – we celebrate it, support it and really value our colleagues for who they are. We are committed to building a team that represents a variety of backgrounds, perspectives and skills.
We care that you have a great experience with us at Together, if you need us to make any reasonable adjustments to make your experience easier, please let us know and we’ll do all we can.
Please note that all successful applicants will undergo relevant employment reference, financial and criminal record checks.