Zoeva is seeking a dynamic, results-driven PR & Communications Manager to join our growing UK & EU marketing team. The ideal candidate will play a pivotal role in elevating ZOEVA's brand presence in UK and European markets through strategic public relations, media outreach, influencer partnerships, and integrated communications campaigns. This role requires a deep understanding of the beauty industry, media landscape, and the unique nuances of the UK and EU markets.
Duties and Responsibilities:
* Develop and implement effective PR strategies for the UK and EU markets, ensuring alignment with overall brand goals and objectives.
* Oversee media relations and 3rd party agencies to identify and secure media coverage opportunities in key outlets (print, digital, broadcast) to increase brand visibility and reputation.
* Monitor industry trends and competitor activity to ensure ZOEVA stays ahead of the curve in terms of media presence and brand messaging.
Influencer & Partnerships Management
* Identify and cultivate relationships with key influencers, content creators, and brand ambassadors across the UK and EU markets.
* Manage the creation of influencer briefs, content guidelines, and performance tracking.
* Collaborate with internal teams (Social, Marketing, Product) to ensure influencer partnerships drive maximum engagement and conversions.
Internal & External Communications
* Manage internal communication of PR and marketing initiatives, ensuring alignment and cohesion across all departments.
* Draft press releases, statements, and other comms materials that reflect the voice of the brand.
* Act as the primary point of contact for all UK and EU media, managing press interviews, press trips, and any external communication needs.
Event & Activation Management
* Plan, coordinate, and execute press events, product launches, and influencer activations in both the UK and EU. Develop event concepts that align with ZOEVA’s brand story and target audience.
* Manage logistics, guest lists, invitations, and event follow-ups to ensure successful activations that generate press and social media coverage.
Reporting & Analytics
* Provide actionable insights and recommendations to continuously improve ZOEVA’s PR and communications strategy. Utilize media monitoring tools and analytics platforms to measure the effectiveness of PR initiatives.
Crisis Communications
* Assist in managing any crisis communications or reputational issues, working closely with the leadership team to address challenges promptly and professionally.
Skills / Qualifications:
* Minimum 5+ years of experience in PR, communications, or a related field, ideally within the beauty, fashion, or lifestyle industries.
* Strong understanding of the UK and EU media landscape, consumer behaviour, and beauty trends.
* Exceptional written and verbal communication skills, with the ability to craft compelling narratives that resonate with both media and consumers.
* Established network of media contacts across beauty, lifestyle, and fashion press, with a proven track record of securing coverage in top-tier outlets.
* Experience working with influencers, content creators, and ambassadors, with a good understanding of influencer marketing metrics and ROI.
* Demonstrated experience in organizing and executing successful press events, product launches, and influencer activations.
* Ability to think outside the box and bring fresh, creative ideas to drive brand awareness and engagement.
* Collaborative and proactive approach, with the ability to work cross-functionally with various departments, including marketing, social media, and product.
* Fluent in English (additional European languages a plus).