SEO & Website Marketing Executive - Hybrid
Location: Hybrid - Leicester, LE19 1SU
Salary: Competitive, DOE + Excellent Benefits!
What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Additional Holiday Purchase, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources!
Why do we want you?
Mercia Group, part of the Wilmington plc, are looking for a Website & SEO Marketing Executive who is eager to take the next step in their career.
Here you will have a huge opportunity to work with a blank slate in a newly created role! You'll be developing and executing our SEO and SEM activities and co-ordinating our PPC/ advertising campaigns to support our digital marketing strategy.
Job Purpose, Tasks and Responsibilities
You will be responsible for:
* Managing the Mercia Group website(s) alongside Wilmington Plc Technology Teams, as well as the e-commerce site and integrating it with marketing systems.
* Collaborating on UI updates, development requests, and performance metrics to align with business objectives.
* Implementing Conversion Rate Optimisation (CRO) strategies to enhance lead generation.
* Developing and executing SEO strategies to improve organic search rankings and visibility.
* Managing paid search (SEM) campaigns to drive targeted traffic.
* Implementing client retargeting strategies to re-engage cart abandoners and lapsed clients.
* Overseeing pay-per-click (PPC) campaigns across Microsoft and Google networks.
* Monitoring KPIs across all marketing channels to track performance.
To be successful in this role, you must have:
* Experience in B2B marketing.
* Proficiency in using SEO/SEM tools.
* Strong analytical skills to interpret data and inform strategy.
* Working knowledge of the Google Suite and MS Office.
* Demonstrable knowledge of UX principles with practical experience.
* A solid understanding of digital marketing channels, particularly social media in a B2B setting.
To be successful in this role, it would be great if you have:
* Experience in managing and optimising corporate websites.
* Experience in a marketing role within accountancy or a similar industry.
We know it's not a skill, but the successful candidate must have permission to work in the role's location by the start of their employment.
About us
Mercia Group is part of Wilmington plc and is a leading provider of training and support services to the UK accountancy profession.
Click on “APPLY” today!
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