* 12 month contract with potential to go permanent
* West Midlands based - Hybrid working
About Our Client
Retail
Job Description
Provide effective marketing management for all aspects of the programme, including:
* Proposing, signing-off, developing, building and launching marketing contributions to projects.
* Designing, developing and launching marketing materials in line with brand guidelines as appropriate (e.g. physical posters/postcards and digital adverts/CRM email journey) by:
o Coordinating with creative teams across the group to leverage existing marketing materials/expertise and work with internal and external resources to develop materials where required.
o Coordinating with agencies (including brand design, videographers, printers etc.) where appropriate, working closely with the Senior Brand Manager, Ecosystem Strategic Lead and other stakeholders for approval.
* Proposing marketing success metrics and route to KPI tracking for projects, aligning on these with the Strategic Lead.
* Aligning on customer journeys, from traffic generation strategies through to customer experience and KPI tracking.
* Defining and implementing the events strategy, working closely with a variety of key stakeholders across the business.
* Raising brand awareness externally and embedding our culture internally through engaging and informative events and campaigns that are on-brand and meet KPIs.
* Managing the events budget for the business and ensuring that this is kept up to date and tracked on a month-by-month basis, demonstrating return on investment against event KPIs.
* Building relationships with key event organisers and suppliers to ensure value for the business. Seeking new opportunities, ideas and ways of working to continually enhance and evolve our events programme.
* Managing attendance at key industry events and exhibitions through event planning, collaborative working groups, from conception through to delivery and measurement.
* Working closely with the Brand Team and external agencies on supporting materials required for events and projects including printed materials, stand design and digital assets.
* Providing guidance on best practices and developing 'toolkits' for a variety of other 'business as usual' events including careers fairs, CPD sessions and online events.
* Coordinating merchandise for key events ensuring they're on brand and in line with our sustainability strategy. Developing relationships with promotional suppliers for materials.
The Successful Applicant
- Previous involvement in proposing, developing and launching marketing projects with preferable experience including working across cross-functional, multi-stakeholder environments.
- 5+ years' experience in event planning and management.
- Developing clear KPIs and measuring ROI.
- Budget management.
- Collaborative working and stakeholder management across a large organisation.
- Promoting B2B events, internally and externally.
- Event strategy planning.
What's on Offer
47-55k pa + bens
Hybrid working with typically 1 day office based
Some UK travel with events
Start ASAP
Potential to go permanent
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