Promotional Marketing Manager - 12 month Maternity Cover
British Pregnancy Advisory Service (BPAS)
*Please note, this is a 12 month FTC covering Maternity Leave
Are you an innovative marketer ready to make an impact? Can you drive campaigns that elevate brand awareness and client engagement?
As the Promotional Marketing Manager, you'll be responsible for producing & implementing a B2C promotional plan for BPAS, collaborating closely with the Head of Campaigns and Communications. This role entails organising & managing diverse marketing activities while utilising the full marketing mix.
You will devise effective campaigns, create compelling materials, & manage the marketing budget, ensuring that our promotional efforts resonate with potential service users & align with our Corporate Business Plan objectives.
You'll also oversee & support a small marketing team, fostering their development & ensuring effective collaboration.
This is a hybrid role working 36 hours per week over Monday to Friday with 1 day a week at our office in London.
About You
The successful candidate will have either a Chartered Institute of Marketing qualification, a Marketing Degree, or equivalent experience. You'll possess a minimum of five years experience in planning & maximising promotional marketing, as well as experience managing a marketing budget. Additionally, a solid understanding of PR & external communications is essential. You'll have a keen analytical mindset, creativity, & a high level of attention to detail with excellent communication abilities to engage effectively with various audiences.
Main duties of the job
* Develop a programme of marketing activities which raise awareness of BPAS and the services we provide using appropriate media channels.
* Track effectiveness of marketing campaigns and report findings. Ensuring marketing campaign spend delivers a return on investment.
* Devise national and regional campaigns and project manage their implementation.
* Maximise the potential of the BPAS website, developing and managing an e-communications strategy.
* Develop and implement an e-communications plan to budget and schedule.
* Negotiate and liaise with specialist technical and design agencies.
* Manage the day-to-day activities of the Digital Marketing Executive and Marketing Assistant.
About us
British Pregnancy Advisory Service (BPAS) is the UK's largest independent women's reproductive healthcare charity. We work mainly on behalf of the NHS across the country providing abortion, contraception, STI testing & treatment. We specialise in evidence-based, not-for-profit reproductive healthcare.
Working with us:
Alongside a supportive and friendly working environment, BPAS has generous benefits:
* 34 days annual leave per year
* You will have access to our employee benefits programme through BHSF which includes special health & wellbeing services & lifestyle offers for you & your family. This includes various salary sacrifice schemes, counselling services & free private GP appointments.
BPAS is committed to safeguarding & promoting the welfare of vulnerable adults, children & young people through a safer recruitment framework. This includes a thorough selection process & a number of pre-employment checks.
Job responsibilities
The full job description and terms and conditions of the role can be found on the right-hand side of the advert, under supporting documents. These are available for you to download and review.
Further Information:
Location: Hybrid - 4 days working from home. 1 day working from
The Conduit - 6 Langley St, London WC2H 9JA
Salary: £51,650 per annum
Contract: 12 months fixed term - covering Maternity Leave
Hours: 36 hours per week | Monday to Thursday 09:00-17:00 and Friday 09:00-15:30
Interested so far? Don't delay, apply today!
This job advert may close before the advertised closing date if sufficient applications have been received. Please apply for this job as soon as you can, if interested.
The Small Print: All applicants must be pro-choice.
If you do not hear from us within 2 weeks of the closing date, unfortunately you will not have been shortlisted on this occasion.
References: All offers of employment are conditional based on satisfactory pre-employment checks. We require applicants to provide 3 years of employment references including information on reasons for leaving and any gaps in employment.
Person Specification
Qualifications
* Either a Chartered Institute of Marketing qualification, Marketing Degree, or equivalent experience
Experience
* Minimum of at least 5 years experience of planning, implementing, analysing, and maximising promotional marketing in the public or private sector
* Experience of managing a marketing budget
Knowledge and Skills
* An understanding of PR and external communications
* Content writing experience with creative written and interpretation skills to generate creative copy
* Demonstrable knowledge of social media marketing
* Good understanding of software such as Google Analytics, CRM systems, and AdWords
General
* Do you support a woman's right to choose abortion?
* Are you the family or friend of a current BPAS employee? If yes, please state the name and nature of the relationship
* This is a hybrid role for 36 hours per week over Monday to Friday, working from our office in London (WC2H 9JA) for 1 day per week. Can you commit to this?
* Are you aware this role is on a 12 month fixed term contract covering maternity leave?
* Please state any further information in support of your application
Employer name
British Pregnancy Advisory Service (BPAS)
#J-18808-Ljbffr