This is a fantastic opportunity for an experienced Data Analytics Lead to join and help shape a dynamic and growing Data & Insights team based in Newcastle. As a senior member of the team, you’ll play a pivotal role in managing key client accounts and supporting the professional development of analysts within the team. You’ll work with a diverse portfolio of clients across multiple sectors, collaborating with skilled digital professionals to deliver impactful marketing strategies powered by data insights.
Key Responsibilities
* Apply innovative data analytics methods to evaluate the performance of digital marketing campaigns against client objectives.
* Analyse campaign outcomes and provide actionable recommendations to enhance effectiveness.
* Interpret data patterns and trends to support strategic decisions in campaign planning and optimisation.
* Design and execute A/B tests, analysing results to guide improvements.
* Develop clear and engaging reports and dashboards to communicate insights to internal teams and clients.
* Mentor and lead team members, support the leadership team, and contribute to thought leadership and knowledge sharing across the organisation.
Some of the requirements:
* At least 2 years' experience in a data analytics leadership role, preferably within a marketing or agency environment.
* Strong knowledge of data visualisation tools and the ability to turn complex data into clear, compelling insights.
* Proficiency in tools such as Google Analytics, Google Tag Manager, Looker Studio, Excel, and Hotjar or Microsoft Clarity.
* A good grasp of marketing practices including SEO, Paid Media (Search, Social, Affiliate), CRO, OOH, and Brand Marketing.
* Analytical thinking with a knack for spotting trends and opportunities.
* Strong communication skills, both written and verbal, with the ability to present data insights to a wide range of audiences.
* A keen eye for detail.
* A passion for sharing knowledge and mentoring others.
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