The Loyalty & CRM Manager plays a pivotal role in developing and implementing customer loyalty and customer relationship management strategies for this Fashion Client.
Based in Melbourne, this full-time position involves leading the design, execution, and optimisation of Loyalty & CRM initiatives to drive customer retention, engagement, and lifetime value.
Key Responsibilities :
* Develop and manage the customer loyalty program, including compelling offers, rewards, and VIP engagement activities.
* Oversee the end-to-end CRM lifecycle, from data collection and segmentation to campaign planning, execution, and performance measurement.
* Leverage customer insights and analytics to enhance the customer experience and drive loyalty.
* Lead the creation of personalised, multi-channel marketing campaigns that nurture customer relationships and encourage repeat business.
* Collaborate with the marketing, digital, and product teams to ensure a cohesive, customer-centric approach.
* Monitor campaign performance and optimise strategies based on data-driven insights.
* Stay up-to-date with industry trends and best practices in loyalty and CRM.
Requirements :
* 3+ years of experience in a Loyalty or CRM-focused role, preferably within retail or consumer goods.
* Demonstrated success in developing and executing customer loyalty programs and CRM strategies.
* Proficient in customer data analysis, segmentation, and campaign optimisation.
* Excellent communication and stakeholder management skills.
* Strong project management skills and ability to juggle multiple priorities.
* Passion for customer experience and deep understanding of customer behaviour and expectations.
* Previous experience working with Salesforce systems.
What We Offer :
This fashion business provides a rewarding work experience, including :
* A collaborative, supportive team environment.
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