Love & Work are our cornerstones. We believe they should be entwined with one another. To achieve this blend, we not only choose to work with clients who want to do things differently, but we build teams that are passionate about working on initiatives that they truly believe in.
Our employees are given the opportunity to develop industry firsts whether that be in the form of a documentary, an activation or the launch of a new concept or partnership. Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. Securing a role with us is a smart and strategic career move.
We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries. We know that without our employees, we wouldn’t be able to achieve what we do.
As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds. Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.
Freuds Group is an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, origin, gender, sexual orientation, age, marital status, or disability – we want to hear from you.
The Team
We are a team of over 80 consumer specialists who make businesses and brands culturally relevant through impactful earned communications. Clients include KFC, McCain, Mars and Danone.
Our success comes by transcending the category, we crash the national conversation and go beyond what is expected. With connectivity at our heart, we match the right people with the right brand, bringing together clients, partners, and friends to amplify the campaign and to add credibility.
We deliver campaigns that ensure our audience takes notice, we drive engagement, build, and protect reputations, shift perception, grow fame, build relationships, and change behaviour. Our aim is to connect our clients to their target audiences in a meaningful, relevant way.
The Role – In culture PR Account Director
We are looking for an earned first, in culture Senior Associate (AD) to work across UK and global brands. You’ll be culturally tuned-in and will enjoy bringing your personal passion for the latest trends in to your work environment. You will be driven by achieving outstanding creative ideas for your clients, exemplary coverage and will ensure your media network is nurtured and continues to grow. From a team perspective you will be an inspiring mentor to junior colleagues, helping them to fulfil their potential and will be confident managing upwards acting as a conduit between colleagues at all levels. You will be used to managing key pieces of retained business on a week-to-week basis and adept at managing multiple accounts.
Responsibilities
* Continually develop your understanding of the cultural space and share your findings with both clients and colleagues
* Manage complicated media enquiries from start to finish on a regular basis, including the publication of approved client statements/comments that you have created
* Confidently manage journalists, both reactively and proactively and nurture your relationships with key titles. Be accountable for managing these relationships
* Confidently and concisely present progress reports, project updates and new ideas to junior clients, face-to-face, by telephone and by email
* Regularly create documents that you have developed on your own (i.e. press releases, reports, statements) that demonstrate your attention to detail, skills in producing written documents for both media and clients with minimal corrections from your line manager
* Development of talent briefing documents and attending the briefings themselves
* Maintain an understanding of the influencer landscape – keeping abreast of the latest digital media influencers relating to your clients and their respective products
* Act as a mentor to junior team members including interns and work experience, identifying areas of development, and helping your senior colleagues to nurture and develop them
* Ensure full and complete understanding of how to use digital platforms / services
* Supporting new business proposals and pitches.
* Embrace our cornerstones of Love & Work, which require a passion for what we do and an ability to persevere. In addition, you will take an active role in our belonging values – collaborating to achieve common goals, connecting with one another in an authentic way, sharing our perspectives and embracing others, and actively supporting each other and our experiences.