Therapy Area Commercial Lead - Neurology
* Full-time
* Region: EU+/Canada
About This Role:
As the Therapy Area Commercial Lead - Neurology, you will be at the helm of our affiliate-based Therapy Area team with responsibility for both launch and future pipeline medicines.
This role is accountable for the development and implementation of Biogen’s go to market strategy ensuring execution of plans across pre and post-launch activities. As a naturally collaborative leader you will work to create a one team mindset aligning local and global strategies across our multi disciplinary teams and partners whose alignment is essential in delivering success for your sales and marketing team.
Reporting directly to the Head of Commercial UK you will join the Commercial Leadership Team contributing further to strategy development across the Biogen portfolio and ensuring that we meet our financial, compliance, and organisational goals while fostering a high-performing team culture that thrives on innovation and excellence.
This high-profile opportunity offers the right individual a chance to be at the forefront of shaping Biogen UK sales and marketing operations in this strategically important therapy area which will significantly impact the growth of our business and is central in contributing to our overarching success.
What You’ll Do:
* Be the accountable individual for UK Biogen leadership of sales and marketing launch activities in neurology.
* Create our go to market pre-launch and post-launch strategies, ensuring seamless alignment with EU+ and global strategies and driving local implementation for launch excellence.
* Recruit and train a high-calibre team, setting meaningful pre-launch KPIs and bespoke development plans to prepare for a flawless launch.
* Drive innovation and foster leadership at all levels, ensuring strong collaboration between Sales, Marketing, Market Access, Medical and other departments.
* Develop and execute comprehensive marketing plans that analyse markets and define short and long-term strategies for product development in line with company goals.
* Represent the affiliate business in internal meetings, advocating for local needs and ensuring compliance with local laws and codes.
* Lead brand and portfolio strategy, including pricing and market expansion efforts, while monitoring and adjusting strategies based on market research and competitor insights.
* Set KPIs, oversee affiliate commercial performance, and develop growth plans to maximize business returns.
* Ensure effective collaboration across functions to drive performance and maintain compliance.
* Build and develop strong customer relationships, maintaining a network of healthcare professionals and working in partnership to develop services and treatments.
* Promote a professional and positive image of the company and its products to key healthcare professionals and stakeholders.
* Set and drive local delivery against KPIs, ensuring the highest standards of strategic account management and execution with operational excellence.
* Work with Field Force Excellence to motivate sales teams and drive compliant performance.
Who You Are:
You are a visionary leader with a track record of success in the biotech/pharma industry. Your expertise lies in navigating highly competitive markets and driving growth through strategic leadership of product launches and portfolio expansion. As a natural collaborator, you excel in building teams and establishing strong relationships with key stakeholders. Your strategic mindset allows you to adapt swiftly to market changes, and your motivational skills inspire those around you to achieve excellence. With a strong business acumen and a customer-focused approach, you are adept at conveying a compelling vision for the future and leading organisational change.
* Bachelor’s Degree in Science, with a CIM marketing diploma preferred.
* Substantial marketing leadership experience or transferable commercial experience in the biotech/pharma industry.
* Neurology market experience is highly preferred.
* Previous experience in sales, ideally in a leadership role.
* Track record of launching new products and driving growth within a portfolio.
* Proven experience managing specialised products in secondary care and skilled in opinion leader liaison.
* Extensive experience in leading complex cross-functional teams across multiple disciplines (medical, sales, marketing).
* Demonstrated ability in navigating competitive markets with cost containment challenges.
* Broad commercial expertise, including the ability to evaluate and analyze customer and market needs.
* Leadership, motivational, and people management skills.
* Awareness of change management principles and experience leading and building organizations adept at responding to change.
* Flexibility and adaptability, with excellent communication skills, both written and verbal.
* Customer-focused with a passion for field engagement and building relationships with key opinion leaders/influencers.
* Advanced degree in a relevant field.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
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