Job Description
Position Title: Marketing Director
Location: Altrincham
Department: Marketing
Reports To: Chief Executive Officer (CEO)
Employment Type: Full-Time
Salary: £70,000 - £80,000
About ORDO:
ORDO is a leading oral care brand committed to transforming the way people approach their dental hygiene. With a focus on innovation, sustainability, and affordability, ORDO offers a range of high-quality products designed to make oral care simple, effective, and accessible. Our mission is to empower individuals to take control of their oral health with confidence. We are seeking a dynamic Marketing Director to lead our marketing initiatives and drive brand growth in this exciting industry.
Position Overview:
The Marketing Director will be responsible for crafting and executing ORDO’s marketing strategy to enhance brand awareness, drive customer engagement, and increase market share in the oral care sector. This role involves leading a talented marketing team and overseeing all aspects of marketing, including digital marketing, content creation, social media, public relations, and traditional advertising. The ideal candidate will be a strategic leader with a proven track record in brand management, market analysis, and campaign execution, preferably within the health, wellness, or personal care industries.
Key Responsibilities:
* Develop and Implement Marketing Strategy: Lead the creation and execution of comprehensive marketing strategies aligned with ORDO’s business objectives, focusing on brand positioning, customer acquisition, and retention in the oral care market.
* Brand Management: Oversee the development and implementation of brand guidelines to ensure consistency across all marketing channels and touchpoints, reinforcing ORDO’s reputation as a trusted oral care brand.
* Campaign Development: Plan and execute multi-channel marketing campaigns that effectively communicate ORDO’s brand message, engage target audiences, and drive product sales.
* Digital Marketing: Spearhead digital marketing efforts including SEO, SEM, social media marketing, email marketing, and online advertising to maximize reach, engagement, and conversion.
* Market Research and Analysis: Conduct in-depth market research to identify new opportunities, understand consumer needs, and monitor competitor activities in the oral care industry. Utilize data-driven insights to inform marketing decisions.
* Team Leadership: Manage and mentor a high-performing marketing team, fostering a collaborative environment and ensuring the continuous professional development of team members.
* Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve the highest ROI on marketing activities.
* Partnerships and Collaborations: Identify and establish strategic partnerships and collaborations that enhance ORDO’s brand presence and expand market reach within the oral care industry.
* Public Relations: Oversee PR strategies to maintain a positive brand image and manage relationships with key media outlets, influencers, and stakeholders in the health and wellness sector.
* Performance Tracking and Reporting: Establish KPIs for all marketing activities and provide regular performance reports to the executive team, making data-driven recommendations for continuous improvement.
Qualifications:
* Education: Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or relevant master’s degree is a plus.
* Experience: Minimum of 7-10 years of experience in marketing, with at least 3 years in a leadership role. Experience in the oral care, personal care, or health and wellness industries is preferred.
* Skills:
* Strong leadership and team management skills.
* Exceptional communication and presentation abilities.
* Proven expertise in digital marketing and brand management.
* Ability to analyze data and derive actionable insights.
* Experience with marketing automation tools, CRM systems, and analytics platforms.
* Creative thinker with a strong understanding of current marketing trends, particularly in the health and wellness space.
Why ORDO?
Joining ORDO means becoming part of a forward-thinking team dedicated to making a difference in the oral care industry. We offer competitive compensation, opportunities for professional growth, and a collaborative work environment where innovation is encouraged.
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