Job Description
Our client is an exciting Global SaaS organisation who have a reputation of being a great place to work. They are seeking a dynamic Senior Marketing Analyst team leader for a 6 month contract with a strong possibility of becoming a permanent position. Hybrid role with 2 days a week in their superb offices in Victoria, London.\n\nSkills\n\n * 5+ years experience in a corporate marketing role\n\n * Experience leading a team of marketing analysts / marketing scientists\n\n * Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe -Analytics, and marketing automation platforms.\n\n * Advanced analytics techniques: expertise in regression models (e.g.
ridge regression, Bayesian regression), time series analysis, forecasting + end to end Media Mix Marketing (MMM) ownership experience.\n\nDuties\n\n * Design and execute marketing campaigns: based on data-driven insights to increase customer acquisition, retention, and overall ROI\n\n * Evaluate campaign effectiveness: adjusting strategies as necessary to achieve desired outcomes\n\n * Gather and analyze data from various marketing channels, including digital advertising. This will involve the use of SQL/Python to access and lead the MMM process.\n\n * Work with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings.\n\n * Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics\n\nBenefits\n\n * 6 months contract leading to permanent position\n\n * Hybrid role\n\n * Global organisation\n\n * Free Breakfast