Marketing Analyst
Job Title: Marketing Scientist
Location: London
Salary: £125,000 per year
Duration: 12 months
About the Role:
As a Marketing Scientist, you will be the quantitative measurement professional driving the measurement strategy for our client’s largest global advertisers. You’ll play a crucial role in shaping how clients conduct and utilise measurement to demonstrate the true value of advertising. Collaborating cross-functionally with advertisers, sales teams, and the Marketing Science team, you will be at the forefront of innovative marketing analytics.
Key Responsibilities:
* Drive Business Value: Help global advertisers measure the true business value of Facebook’s advertising by operationalizing analyses and research.
* Strategic Development: Play a strategic role in developing cross-platform and cross-media measurement approaches tailored for our global clients.
* Conduct Studies: Perform in-depth standard and custom ad effectiveness studies to assess the impact of various marketing strategies across digital platforms.
* Adoption of Methodologies: Foster client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.
* Client Engagement: Engage in senior client conversations, present results, and consult with sales teams on marketing best practices using evidence-based insights.
* Collaborate Across Teams: Provide feedback and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features and products.
What We're Looking For:
* Experience: Proven experience in research, analytics, or ad effectiveness.
* Educational Background: Bachelor’s degree in psychology, statistics, economics, behavioural or social science, or a related field.
* Understanding of Advertising: Strong understanding of online advertising, branding, and performance marketing frameworks, including ad effectiveness measurement techniques.
* Statistical Analysis Skills: Proficiency in statistical analysis, experimental design, modelling, or advertising research.
* Communication Skills: Exceptional ability to communicate complex topics to non-technical audiences and inspire action based on data-driven insights.
* Independent Operator: A track record of working independently, demonstrating creativity, attention to detail, and delivering results in an organised manner.
Top 3 Must-Haves:
* Proficiency in Turkish (reading and writing)
* Market analytical experience
* Client-facing experience
Nice to Have:
* Experience building Marketing Mix Models (MMM)
* Experience building Ad Growth Models (AGM)
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing, Analyst, and Information Technology
Industries
Marketing Services, Data Infrastructure and Analytics, and Technology, Information and Media
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