4 days ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
* Do you have a background in Channel Marketing?
* Want to work for a well-known brand name, in a strong passionate team with a collaborative working ethic, one which invests in its staff and offers longevity to your career?
* Are you based in London?
Working closely with Field Sales, Sales Leadership, Marketing Leadership & Business Partners, the Channel Marketing Specialist will develop, create, execute, and maintain a lead generation marketing plan that supports the sales objectives and marketing goals of the assigned territories (Germany, Austria, Switzerland) and the strategy of the company.
MAIN DUTIES & RESPONSIBILITIES OF THE CHANNEL MARKETING DACH SPECIALIST:
* Drive Marketing reviews quarterly with distribution partners and key resellers to plan, implement, and report on joint marketing plans.
* Lead, own, and drive a multi-channel communication plan for assigned channel partners regarding programs, events, product-specific information, and other channel communications and updates.
* Execute field-level marketing promotions, events, campaigns, and incentives for channel partner sales.
* Work with the Customer Engagement Manager and local sales team to identify sales tools and training programs. Champion the utilization of training courses and webinars with all Partners in the assigned geographies.
* Tailor marketing collateral for assigned partners related to new product/program launches and promotions.
* Register all channel marketing activity within the Salesforce CRM system.
* Measure and monitor channel marketing programs to increase channel sales productivity via the distributor scorecard.
* Manage sales and event material to ensure sufficient quantities are available to support channel activity and directly attended events.
* Manage syndication platforms and lead syndication placement for assigned geographies. Work with distributors and resellers to maximize the use of syndicated content.
* Work with PR & Social media team and agencies to build engagement in DACH.
* Support the wider marketing team with proofreading support in the German language.
ESSENTIAL REQUIREMENTS OF THE CHANNEL MARKETING DACH SPECIALIST:
* Good experience in Channel/Partner marketing, Field Marketing, business development, technical marketing, or a related field.
* Fluent in German.
* An understanding of the Channel landscape and the operation of a 2-tier Channel.
* An understanding of and experience in developing and executing programs to, through, with, and for a Channel audience. A ROI-based approach to marketing is a strong plus.
* An understanding of CRM systems (preferably Salesforce.com).
* Willing to travel as required to meet with partners within your territory (30% of time is expected to be spent in the DACH region); extra EMEA travel will be necessary in support of key business meetings.
DESIRABLE REQUIREMENTS OF THE CHANNEL MARKETING DACH SPECIALIST:
* A good working knowledge of Social Media is a distinct advantage.
* Multi-lingual - especially German is beneficial.
WHAT'S ON OFFER FOR THE CHANNEL MARKETING DACH SPECIALIST?
* Good base salary £60,000 with a bonus of up to 39% paid 6-monthly (annual £80K last year).
* Pension.
* Parking.
* Life insurance and healthcare, permanent health insurance.
* Hybrid role - based from London 3 days or fully remote, 35 hr week, flexi hours.
* Plus lots of other good benefits.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
#J-18808-Ljbffr