Job Description
This is a great opportunity as a Digital & Commercial Insight Analyst based in Birmingham with some flexible working. This is a permanent role paying c.£55K with great benefits.
Responsibilities
* Develop, maintain, and improve dashboards, tracking, guest behaviour, performance of e-CRM programmes and the attainment of KPI’s.
* Apply statistical methods to analyse data, validate assumptions, test hypotheses and communicate the results to stakeholders.
* Use advanced visualization techniques and tools such as Plotly to create interactive and dynamic data visualizations.
* Confident in presenting data and being able to tell the story in a way that is easy to understand.
* Conduct thorough analysis of multi-channel data sources to deepen the understanding of customer behaviour and identify new marketing opportunities.
* Work alongside the Digital Data Analyst and with Data & Analytics Manager to maintain day-to-day relationship with external agencies.
Key skills
* Experience working within Digital Marketing and to be a strategic and analytical thinker with strong consumer insight skills.
* Highly numerate and enjoys keeping up with latest digital/data innovation trends.
* Experienced with Business Intelligence tools and dashboard creation, particularly with Power BI or with alternatives like Tableau, QlikView, or Cognos BI.
* Experienced in advanced SQL querying (T-SQL) for data extraction, manipulation, and modelling. Experience with SQL-based platforms such as Microsoft SQL Server, MySQL, or PostgreSQL.
* Familiar with data warehousing solutions like Amazon Redshift, Google BigQuery, or Snowflake.
* Ability to design and develop interactive dashboards and reports that meet business needs.
* Experienced with Python or R for data analytics and automation tasks, enhancing data processing and analysis capabilities.
* Excellent communication skills with the ability to articulate complex data insights and support large-scale projects involving multiple stakeholders.
* Familiarity with project management tools such as Jira, Trello, or Asana.
* Familiarity with cloud computing platforms such as AWS, Azure, or Google Cloud Platform.
* Demonstrated ability to think critically and solve complex problems using data-driven approaches.