Gamdom is home to thousands of betting options for both sports and casino players to wager on. Since 2016, we have been steadily growing to provide more than just casino games and sports betting events to enjoy; With us, you can enjoy unique bonuses and earn massive rewards simultaneously. Discover all the rewarding features Gamdom can offer you below.
As the Casino & Sportsbook Content Writer at Gamdom, you will be responsible for producing high-quality, engaging, and conversion-driven content across various platforms. This includes writing persuasive CRM communications, SEO-optimized articles, blog content, and customer support messaging. You will collaborate with key departments like CRM, VIP, SEO, Player Support, Acquisitions, and Affiliates to ensure all content aligns with the brand's tone, voice, and marketing objectives. The ideal candidate is a versatile and skilled writer with expertise in online casino and sportsbook terminology, promotions, and player engagement strategies.
Key Responsibilities:
Onsite Content Creation:
* Write and optimize static pages for casino games, sportsbook markets, promotions, and player guides.
* Refresh and optimize onsite copy to ensure consistency with company messaging and marketing strategies.
Blog & SEO Content:
* Research and write high-ranking blog posts on industry trends, betting strategies, and in-depth game reviews.
* Produce static page content on key casino topics, game guides, payment methods, and responsible gambling.
* Conduct competitor research and keyword analysis to enhance organic traffic and content visibility.
CRM & VIP Communications:
* Develop engaging promotional content for CRM campaigns, including emails, promo pages, and personalized messages for high-value players.
* Create VIP-specific communications, such as exclusive offers, event invitations, and retention campaigns.
* Collaborate with the CRM team to ensure clear, impactful, and conversion-oriented messaging.
Player Support & Brand Alignment:
* Maintain a consistent brand tone across helpdesk articles, FAQs, and customer support content.
* Craft Trustpilot responses, player support templates, and Discord ticket replies to improve the customer experience.
* Work with the Player Support team to refine agent responses for clarity, professionalism, and engagement.
Social Media & External Communications:
* Support the social media team with content that drives customer engagement.
* Prepare external content, including customer reviews and testimonials, to enhance the company’s online reputation.
* Assist with video scriptwriting and content integration as needed.
Competitor & Industry Research:
* Stay up-to-date with industry trends and analyze competitor strategies to identify content opportunities.
* Conduct keyword research and generate content performance reports to refine content strategies.
Essential Skills & Qualifications:
* Proven experience in iGaming and sports betting content writing, specifically related to casino games, betting markets, and promotions.
* Strong knowledge of SEO, keyword research, and content optimization techniques.
* Exceptional writing and editing skills with a focus on clarity, engagement, and conversion.
* Ability to produce high-quality content at scale while meeting deadlines.
* Experience writing for various customer communication channels, including email, helpdesk, social media, and blogs.
* Familiarity with sports betting markets, odds, and betting strategies is a plus.
* Strong collaboration skills to work effectively across CRM, VIP, SEO, Player Support, Acquisitions, and Affiliates teams.
Why Join Gamdom?
At Gamdom, your words will directly impact player engagement, SEO growth, and brand positioning. Join a dynamic, forward-thinking team where your content drives results and shapes the future of online gaming. This role offers the perfect blend of creativity, strategy, and impact, making it ideal for those who enjoy crafting high-quality content that enhances player experiences and boosts business objectives.