FIXRA Hemel Hempstead, England, United Kingdom
Digital Marketing Manager
FIXRA is a rapidly growing e-commerce company specialising in Car parts and DIY essentials. With a diverse and expanding product portfolio, a loyal customer base, and sales across multiple platforms - including Amazon and our own DTC website - we’re driving innovation in the automotive and home improvement e-commerce space.
We’re looking for a Digital Marketing Manager to help boost our online presence, drive engagement, and grow sales through digital channels. This role is ideal for someone with a passion for e-commerce, digital content, PPC, SEO and performance marketing, who is ready to roll up their sleeves and make a real impact.
Key Responsibilities:
* Digital Campaign Support: Assist with the setup, management, and optimisation of paid campaigns (Google Ads, Meta, TikTok, etc.), helping to drive traffic and sales.
* Campaign Oversight: Oversee all Google advertising campaigns, including budget management, strategy refinement, and optimization to ensure the most effective use of resources.
* Data-Driven Decision Making: Utilise qualitative and quantitative data to inform strategic decisions, ensuring continuous improvement in campaign performance.
* SEO Strategy Development: Implement on-page SEO improvements (titles, meta descriptions, product copy) and help with keyword research.
* Performance Monitoring: Use analytics tools (e.g., Google Analytics, Meta Ads Manager) to monitor campaign results and social engagement, providing insights and recommendations for improvement.
* Keyword and Market Analysis: Conduct in-depth keyword research and market analysis to identify opportunities for growth and increased market share.
* Reporting and Communication: Manage internal reporting on campaign performance, delivering clear and insightful analysis to key stakeholders.
* Cross-Functional Collaboration: Work closely with other departments to align marketing strategies with overall business objectives and drive cohesive brand messaging.
* Trend Spotting: Stay up to date with digital trends and competitor activity, identifying opportunities for content and campaign ideas.
Qualifications and Experience:
* Experience: 3 - 5 years of hands-on experience in PPC, SEO, digital marketing, and social media role with a proven track record of leading successful campaigns.
* Technical Expertise: Deep understanding of Google Ads, Meta Business Suite, Klaviyo, and Shopify.
* Analytical Skills: Proficient in data analysis, keyword research, and performance analysis, with the ability to translate data into actionable strategies.
* Organised & Proactive: You can juggle multiple tasks, hit deadlines, and take initiative when spotting opportunities to improve performance.
* Communication: Excellent written, verbal, and visual communication skills, with the ability to present complex information in a clear and concise manner.
* Initiative: Self-starter with a results-driven attitude and a strong work ethic, capable of working independently and managing multiple projects simultaneously.
* Team Player: You're collaborative, open to feedback, and keen to grow your skills in a fast-paced environment.
This is a great opportunity to join a growing brand and play a hands-on role in shaping its digital voice and performance. If you're excited about e-commerce, digital marketing, and building an engaged online community, we'd love to hear from you.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail
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