Job Description What Your Impact Will Be: Search & YouTube activation Leading EMEA Search & YouTube strategy Setting KPIs for Search & YouTube Partnering with media agency to optimise performance across EMEA Partnering with Google, defining strategic agenda & feeding in JBP YouTube Channel Health – partnering with our global execution team Tagging, UTMs & Pixel Upskilling & training local digital teams GA Ownership, analysis across paid media channels, user journey analysis Input into our Digital Dashboards partnering with GBI team