Contract Type: Permanent
Contract Hours: 40 per week
Salary: Up to £80,000 dependent on experience
Closing Date: Monday 11th November 2024 at 12 Noon
Blackpool continues to develop its tourism and visitor economy offer at pace with recent innovations added to its portfolio of attractions and facilities including the Holiday Inn Hotel, Backlot Cinema and the Gruffalo & Friends Clubhouse, further enhancing the resort’s already compelling visitor and business tourism offer.
The next step in this exciting journey is the recruitment of a Marketing Director for the Leisure Portfolio and this appointment will be made by Blackpool Operating Company Limited.
The successful candidate will be responsible, as part of the Senior Leadership Team (SLT), for the delivery of tangible, time bound stepped change in the realisation of Blackpool Council’s vision for the town, which is that of positioning Blackpool as the United Kingdom’s favourite seaside holiday location and world-class family focused resort, creating refreshed perceptions of Blackpool as a safe, clean, green, exciting destination for a visitor experience of the highest quality, year round.
This is a transformational leadership role. The main area of responsibility will focus on driving visitor growth, and the successful candidate will closely support the Managing Director in setting and delivering the strategic ambition of a ‘One Blackpool’ approach through a mixture of direct management, contract management, and stakeholder engagement and influence. This will include the requirement to create and deliver strategic, multi-channel marketing campaigns; increasing domestic consumer reach and growing market share; while helping to instil and deliver a culture of a resort that works together for the wider benefit of the town, in-turn enriching the economy to the advantage of all within.
For further information or an informal discussion about the role, please contact:
Kate Shane – Managing Director, Leisure Portfolio
Tel: 07846 156493
Email: kate.shane@blackpool.gov.uk
To apply please submit your CV plus a supporting statement of no more than 500 words setting out why you believe you are the best person for this role. Please Email this to kate.shane@blackpool.gov.uk.
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