Job Description
Key responsibilities
Marketing
* Review, update and promote the member value proposition (MVP)
* Analyse and optimise membership acquisition channels, such as digital advertising, email marketing, events, and partnerships.
* Plan and implement multichannel marketing campaigns, including email, social media, content marketing, paid advertising, and events.
* Ensure consistent brand messaging, narrative and visual identity across all channels.
* Work with and support our Networks to promote our events and membership.
* Manage the marketing budget, ensuring all projects and campaigns are cost-effective and align with wider operational goals.
Member engagement
* Identify and execute strategies to increase member engagement, loyalty and satisfaction.
* Review the member journey and develop initiatives to improve the onboarding, engagement, and renewal processes
* Plan and execute engagement programs, including webinars, events etc.
* Design personalised communications and offers to improve member satisfaction and encourage renewals
Membership services
1. Monitor and review membership categories and products to ensure we are creating the most relevant products and services for our members.
2. Oversee the development of en...