Client: VANRATH
Location:
Job Category: Other
EU work permit required: Yes
Job Views: 6
Posted: 21.01.2025
Expiry Date: 07.03.2025
Job Description:
Vanrath has partnered with a leading FMCG company to hire an Ecommerce Manager, to lead a team and drive forward the success of their ecommerce performance. This is an office-based role with an attractive salary of ~£40,000 and fantastic benefits.
The Role: The objective of this role is to develop and implement a commercial-focused plan to grow the direct-to-consumer sales through owned online channels. Drive brand awareness and maintain brand consistency in line with relevant brand guidelines ensuring our websites meet the needs of our customer journeys.
Responsibilities:
1. Create and implement a digital marketing ecommerce strategy across all digital channels including but not limited to email marketing, social media marketing, content creation, SEO, PPC, social ads, Google shopping, Google Ads, keyword optimisation & video marketing.
2. Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
3. Collaborate with the marketing team on the concept, development, and implementation of digital marketing plans.
4. Ensure channels are kept up to date with correct product, offers, and gift offers as well as updated product shots, banners, new in products/brands.
5. Analyse market trends, customer behaviour, and competitor activities to make data-driven decisions.
6. Work closely with the Ecommerce Manager to manage the ecommerce promotion calendar and all digital communications as well as blogs for SEO improvements.
7. Deliver effective, cohesive, and engaging brand messaging across the company website.
The Ideal Person:
3+ years in a direct-to-consumer Ecommerce role or similar Digital Marketing / Web Development or related degree. Knowledge of online selling platforms and how selling works, with a focus on maximising sales across all other online platforms.
Desirable Criteria:
FMCG experience, knowledge of Ecommerce Fulfilment, training and presenting skills.
Skills:
* Ecommerce Manager
* Ecommerce Marketing
* Web Manager
* E-commerce
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